Japanese beauty market is known as one of the most advanced and innovative market, and Japanese ladies have established their reputation of beauty expertise with the ultra-complicated and sophisticated beauty routines. Now their daily skincare ritual is not just about the bottles and jars on the dressing tables. With the booming of beauty devices on the market, Japanese ladies literally turn their homes into a beauty spa!
Keep an eye on Withings If you don’t know them by now, their latest collaboration with L’Oréal will definitely catch your attention. Cédric Hutchings and Eric Carreel founded Withings in 2008. Capitalizing on their strong expertise in the new technologies and iot (Internet of things), Withings offers a braod range of “smart” products designed to simplify your everyday life and get the control back on … Read More L’Oréal teamed up with Withings to create the first Smart Brush
Serges Lutens is among the first niche fragrance brand to offer such a bespoke digital experience to its consumers. Its flagship located near Palais Royal in Paris creates an immersive experience thanks to its Virtual Reality Glasses and its mobile application Perspective. With this innovation, Serges Lutens hopes to attract millennials. With the mobile application, consumers can turn their smartphone into digital compass. The … Read More Put your VR Glasses on and plunge into the world of Serges Lutens brand
How Shiseido Ventures Partners and Dolce Gabbana license will help Shiseido to achieve its Vision 2020?
Vision 2020 The objective is to accomplish sustainable growth over the next 100 years. In order to achieve it Shiseido elaborated a mid-to-long term strategy called “Vision 2020” Shiseido aims to become a company… At the moment Shiseido is ranked 7th worldwide(fragrance) and owns the licenses for Issey Miyake, Narciso Rodriguez, Elie Saab et Azzedine Alaïa and Zadig & Voltaire. “Our 5-year objective … Read More How Shiseido Ventures Partners and Dolce Gabbana license will help Shiseido to achieve its Vision 2020?
The omnipresence of digital tools in our daily life has tremendously changed our shopping experience. The digital has changed drastically the way customers consume products and interacts with each other. Nowadays we are talking about the power of the community and it is essential for businesses to integrate the community in their marketing plans. Have you ever smelled a fragrance you loved very much in a crowd and wondered what it was?