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    The neuroscience inspired skincare range by Shiseido

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WASO the new skincare line for millenials by Shiseido

Last month Shiseido released its new skincare line WASO. WASO is the combination of  “WA” (sense of peaceful, harmony) and “SO” (inspiration, idea and thought).

It’s time to challenge the status quo. Drawing on its Japanese heritage, Shiseido is redefining beauty. No more gender, age, etc.. but a range for everyone. Continue reading

Boscia the Japanese charcoal-centered skin care brand ventures into products tackling Pits, Feet and Faces

Boscia is the leader in botanical science. Capitalizing on Japanese technology to create highly effective products, Boscia prides itself to be the first 100% preservative skin care brand. Continue reading

Kourtney Kardashian’s new favorite beauty ingredient

I decided to have a look at her blog to see  what she was on about. Turns out it was a good idea. Most of us tend to overlook this spice, we probably only know about its cooking  benefits but Nutmeg is more than that and I am gonna tell you why. Continue reading

12 beauty ingredients to sublimate your black skin

According to the World Health Organization, 77% of Nigerian women use skin lightening products on a regular basis, as do 59% in Togo, 35% in South Africa, 27% in Senegal and 25% in Mali. The popular trend of whitening is moving toward brightening and lightening (new shape of light, emphasizing the contrasts created by the beautiful face’s forms). Continue reading

Could Gold become your new beauty routine eldorado?

Gold always fascinated us and served many purposes throughout history. Some attributed magical properties to it and nowadays gold is considered as a revolutionary cosmetic ingredient. Continue reading

Waterless beauty routine, less is more

According to a Mintel report, by 2025, 1.8 billion people will be living in countries of regions with absolute water scarcity. By 2030, the world will only have 60% of the water that it needs if current water usage doesn’t change. Some brands are already looking into alternatives in order to limit their dependence on water. Continue reading