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    The neuroscience inspired skincare range by Shiseido

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Turn your home into a beauty spa with these bestseller Japanese devices

Japanese beauty market is known as one of the most advanced and innovative market, and Japanese ladies have established their reputation of beauty expertise with the ultra-complicated and sophisticated beauty routines. Now their daily skincare ritual is not just about the bottles and jars on the dressing tables. With the booming of beauty devices on the market, Japanese ladies literally turn their homes into a beauty spa! Continue reading

Why taking selfies is bad for your skin

High Energy Visible (HEV) light coming from your laptop or smartphone has been shown to generate the same amount of reactive oxygen species (ROS) in the skin as those produced by UVA and UVB combined. The more you expose your face to your smartphone the faster your skin will age or show pigmentary irregularities. Continue reading

WASO the new skincare line for millenials by Shiseido

Last month Shiseido released its new skincare line WASO. WASO is the combination of  “WA” (sense of peaceful, harmony) and “SO” (inspiration, idea and thought).

It’s time to challenge the status quo. Drawing on its Japanese heritage, Shiseido is redefining beauty. No more gender, age, etc.. but a range for everyone. Continue reading

Discover J. One the Korean skin care line for women on the go

Ha Ji-Won, Korean beauty trendsetter and award-winning actress founded J. One, the skin care brand tailored-made for women on the go. The brand offers  multitasking and cosmetics-enhancing formats that grip onto makeup to deliver a naturally radiant, flawless finish. Continue reading

L’Oréal is about to sell The Body Shop

According to the Financial Times, L’Oréal is thinking about selling The Body Shop for 1 billion Euros. Eleven years ago, L’Oréal acquired The Body Shop for 652.3 Millions Pounds. Back then The Body Shop’s ethical stand was seen as an opportunity for L’Oréal to make it big on the natural cosmetic market. Continue reading

Boscia the Japanese charcoal-centered skin care brand ventures into products tackling Pits, Feet and Faces

Boscia is the leader in botanical science. Capitalizing on Japanese technology to create highly effective products, Boscia prides itself to be the first 100% preservative skin care brand. Continue reading

Shiseido acquired Award-Winning Beauty App MATCHCo

In 2013,  David Gross and Andy Howell (personalization and technology experts) founded MATCHCo, a U.S.-based startup that enable customers to scan their unique skin tones through MATCHCO’s mobile application in order to create customized foundation perfectly matching their skin tone(your name and date it was made printed on the bottle). Continue reading

Skin care trend in 2017: Probiotics

A lot has been done to protect the skin from the pollution and attacks from the environment. We have been paying attention to our pores, cells renewal rate and now it’s time to care about our Microbiota. Continue reading

Skin care trend in 2017: Transforming texture

This year you can expect skin care products to  play with textures, more specifically Transforming  texture. Be ready to explore new sensations and learn new gestures. These well established Korean innovations will surprise your senses. Continue reading

Coty is ready to add Younique to its portfolio

According to Reuters, Coty is already thinking about its next move. Right after its merger last year, Coty intends to buy 60% stake in Younique LLC for  600 millions dollars. According to Coty Younique 2016 sales revenue should be 400 millions dollars. This is a quite promising addition to Coty’s portfolio. Continue reading

Kourtney Kardashian’s new favorite beauty ingredient

I decided to have a look at her blog to see  what she was on about. Turns out it was a good idea. Most of us tend to overlook this spice, we probably only know about its cooking  benefits but Nutmeg is more than that and I am gonna tell you why. Continue reading

12 beauty ingredients to sublimate your black skin

According to the World Health Organization, 77% of Nigerian women use skin lightening products on a regular basis, as do 59% in Togo, 35% in South Africa, 27% in Senegal and 25% in Mali. The popular trend of whitening is moving toward brightening and lightening (new shape of light, emphasizing the contrasts created by the beautiful face’s forms). Continue reading