A couple of months ago, Shiseido released WASO, a skincare range celebrating a new approach to beauty and designed to treat the need of Millenials skin. Shiseido’s new range “Essential Energy” will be launch globally starting January 2018. The new range features 4 products: Moisturizing Cream 50ml, Moisturizing Gel Cream 50ml, Day Emulsion 75ml SPF30 PA+++ (Only available in Asia) and a Day Cream 50ml SPF20 (Only available … Read More Essential Energy: The neuroscience inspired skincare range by Shiseido
Last month Shiseido released its new skincare line WASO. WASO is the combination of “WA” (sense of peaceful, harmony) and “SO” (inspiration, idea and thought). It’s time to challenge the status quo. Drawing on its Japanese heritage, Shiseido is redefining beauty. No more gender, age, etc.. but a range for everyone. To celebrate the new approach to beauty, WASO features five unique faces who are … Read More WASO the new skincare line for millenials by Shiseido
MATCHCo In 2013, David Gross and Andy Howell (personalization and technology experts) founded MATCHCo, a U.S.-based startup that enable customers to scan their unique skin tones through MATCHCO’s mobile application in order to create customized foundation perfectly matching their skin tone(your name and date it was made printed on the bottle). The foundation contains beneficial anti-aging and antioxidant ingredients like peptides, Green tea extracts & Vitamin … Read More Shiseido acquired Award-Winning Beauty App MATCHCo
How Shiseido Ventures Partners and Dolce Gabbana license will help Shiseido to achieve its Vision 2020?
Vision 2020 The objective is to accomplish sustainable growth over the next 100 years. In order to achieve it Shiseido elaborated a mid-to-long term strategy called “Vision 2020” Shiseido aims to become a company… At the moment Shiseido is ranked 7th worldwide(fragrance) and owns the licenses for Issey Miyake, Narciso Rodriguez, Elie Saab et Azzedine Alaïa and Zadig & Voltaire. “Our 5-year objective … Read More How Shiseido Ventures Partners and Dolce Gabbana license will help Shiseido to achieve its Vision 2020?