• Tom Ford first standalone beauty store

    The neuroscience inspired skincare range by Shiseido


Essential Energy: The neuroscience inspired skincare range by Shiseido

Shiseido’s new range “Essential Energy” will be launch globally starting January 2018. It combines the power of science and nature. Continue reading

WASO the new skincare line for millenials by Shiseido

Last month Shiseido released its new skincare line WASO. WASO is the combination of  “WA” (sense of peaceful, harmony) and “SO” (inspiration, idea and thought).

It’s time to challenge the status quo. Drawing on its Japanese heritage, Shiseido is redefining beauty. No more gender, age, etc.. but a range for everyone. Continue reading

Shiseido acquired Award-Winning Beauty App MATCHCo

In 2013,  David Gross and Andy Howell (personalization and technology experts) founded MATCHCo, a U.S.-based startup that enable customers to scan their unique skin tones through MATCHCO’s mobile application in order to create customized foundation perfectly matching their skin tone(your name and date it was made printed on the bottle). Continue reading

How Shiseido Ventures Partners and Dolce Gabbana license will help Shiseido to achieve its Vision 2020?

The objective is to accomplish sustainable growth over the next 100 years. In order to achieve it Shiseido elaborated a mid-to-long term strategy called “Vision 2020” Continue reading