Incubated in July 2017 at InnovaGrasse, Perfumist is a mobile application enabling consumers to find their dream fragrance. The App is translated into twenty languages and now has a community of more than 20,000 users worldwide.
Coty is on its way to acquire long-term licence rights for Burberry Beauty Luxury Fragrances and Cosmetics
“We are proud to welcome Burberry as a strategic partner of Coty. We look forward to growing further Burberry’s luxury beauty products using Coty’s world-class expertise in developing and bringing to market beauty brands.” said Camillo Pane, CEO Coty. On April 3rd 2017, Burberry agreed to give exclusive long-term global licence rights for its fragrances, cosmetics and skincare to Coty. Like many brands did … Read More Coty is on its way to acquire long-term licence rights for Burberry Beauty Luxury Fragrances and Cosmetics
100% Illusion by Robert Stadler Robert Stadler is a talented Austrian designer. studied design at IED and at ENSCI in Paris. “He explores the exhibition space in order to scramble the usual categories of art and design. He questions the status of the object as a work of art or a product as well as the border between preciousness and lowliness, elegance and vulgarity, the serious … Read More The world of fragrances invites itself at Saint Lazare train station in Paris
Thousand of perfumes are released each year, did you really pick your dream fragrance ? According to a survey done in 2015 by the Fragrance Foundation, you did and you didn’t. Finding The One is not a thing for most of the consumers, 90% of French consumers use several fragrances. Depending on their mood or the seasons they will use one or another. If … Read More Find your dream fragrance with Nose
Guerlain celebrates the art of Arita’s porcelain with its limited edition of its iconic fragrance Mitsouko
Arita, the epicenter of porcelain industry Located in Saga prefecture on Kyûshû Island in southern Japan, Arita thanks to its kaolin mine, quickly became the epicenter for the Japanese porcelain industry. Introduced by Yi Sam-Pyeong, a Korean craftsman in 1616, the porcelain from Arita also known as Aritaware or Aritayaki flourished for centuries. Today, one of Arita’s oldest and largest-scale operating kilns is Yazaemon … Read More Guerlain celebrates the art of Arita’s porcelain with its limited edition of its iconic fragrance Mitsouko
“Perfume is a fluid emotion, our lives vibrate throughout his waves. The perfume exalts the imagination, so I make my fragrances with bits of dreams.” – Jean-Michel Duriez. Jean-Michel Duriez, former perfumer for Rochas and Jean Patou celebrated his 30 years’ career anniversary by releasing his first perfume “L’étoile et le papillon” (The star and the butterfly) under his own brand Jean-Michel … Read More L’étoile et le Papillon, the first fragrance by Jean-Michel Duriez Paris
The omnipresence of digital tools in our daily life has tremendously changed our shopping experience. The digital has changed drastically the way customers consume products and interacts with each other. Nowadays we are talking about the power of the community and it is essential for businesses to integrate the community in their marketing plans. Have you ever smelled a fragrance you loved very much in a crowd and wondered what it was?