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Why the Perfumist App might change the way you buy fragrances

Perfumist

Incubated in July 2017 at InnovaGrasse, Perfumist is a mobile application enabling consumers to find their dream fragrance. The App is translated into twenty languages ​​and now has a community of more than 20,000 users worldwide. Continue reading

Coty is on its way to acquire long-term licence rights for Burberry Beauty Luxury Fragrances and Cosmetics

On April 3rd 2017, Burberry agreed to give exclusive long-term global licence rights for its fragrances, cosmetics and skincare to Coty. Like many brands did before, Burberry is entrusting Coty with the development and distribution of the full range of Burberry Beauty products globally. Continue reading

The world of fragrances invites itself at Saint Lazare train station in Paris

Le Grand Musée du Parfum collaborated with Robert Stadler, the SNCF (national train company) to celebrate the recent opening of the museum (16th December 2016).

In this very busy place, these bells offer to people passing by a moment of serenity, a journey to the world of fragrances Continue reading

Guerlain celebrates the art of Arita’s porcelain with its limited edition of its iconic fragrance Mitsouko

This year, Guerlain and Arita Porcelain Lab celebrated the 400th anniversary of Arita’s porcelain. The Guerlain’s House on 68th Champs-Elysées boulevard turned into a Japanese garden in order to welcome Arita Porcelain Lab exhibit (from 17th November 2016 to 7th January 2017, on the first floor). Continue reading

L’étoile et le Papillon, the first fragrance by Jean-Michel Duriez Paris

“Perfume is a fluid emotion, our lives vibrate throughout his waves. The perfume exalts the imagination, so I make my fragrances with bits of dreams.” – Jean-Michel Duriez. Continue reading

The rise of Digital Scent Technologies and what it means for brands and beauty retailers

The omnipresence of digital tools in our daily life has tremendously changed our shopping experience. The digital has changed drastically the way customers consume products and interacts with each other. Nowadays we are talking about the power of the community and it is essential for businesses to integrate the community in their marketing plans. Have you ever smelled a fragrance you loved very much in a crowd and wondered what it was? Continue reading