A family business In 2012, Derek Maxfield and Melanie Huscroft founded Younique, a privately owned makeup and cosmetics direct sales company. Younique market and sell almost exclusively through the use of social media. They believe in the strength and influence of women in the world today. Their mission is to empower, validate and uplift women all across teh world.They believe in the strength and influence of … Read More Coty is ready to add Younique to its portfolio
Many of the world beauty giants have already staged store openings, such as Chanel, Urban Decay (temporary), Giorgio Armani (temporary), L’Oréal Paris, Maybelline and NYX Cosmetics. As part of Dior’s strategy to attract millennials, Dior opened a new store located in the Westfield World Trade Center.
The digital has redefined the shopping experience for beauty products consumers. From mobile applications to virtual reality, brands and retailers leverage these digital tools in order to offer compelling experiences to their consumers whilst enabling them to customize their makeup products.
Last estimation shows around 2 billion for smartphone users in the world and should reach 2.16 billion in 2016. Fragrances and cosmetics retailers needs to take this into account when building their strategy . They need to think mobile first in order to provide the best shopping experience to their hyper connected consumers. With an average of 50% of their consumers using their smartphone whilst shopping, point of sales need to be redesigned and integrate digital tools enabling retailers to assist their customers at every stage of their customer journey.