Incubated in July 2017 at InnovaGrasse, Perfumist is a mobile application enabling consumers to find their dream fragrance. The App is translated into twenty languages and now has a community of more than 20,000 users worldwide. Continue reading
A couple of fragrances have been released already. Among the known release for the feminine market, we were able to identify some trends for 2017. Continue reading
Located on 73 rue du Faubourg Saint-Honoré (Paris), emblematic street for the French luxury and art de vivre, Le Grand Musée du Parfum opened on the 16th December 2016. Continue reading
Le Grand Musée du Parfum collaborated with Robert Stadler, the SNCF (national train company) to celebrate the recent opening of the museum (16th December 2016).
In this very busy place, these bells offer to people passing by a moment of serenity, a journey to the world of fragrances Continue reading
Thanks to its algorithm, Nose helps you to find your dream fragrance. Continue reading
Serges Lutens is among the first niche fragrance brand to offer such a bespoke digital experience to its consumers. Its flagship located near Palais Royal in Paris creates an immersive experience thanks to its Virtual Reality Glasses and its mobile application Perspective. With this innovation, Serges Lutens hopes to attract millennials. Continue reading
“Perfume is a fluid emotion, our lives vibrate throughout his waves. The perfume exalts the imagination, so I make my fragrances with bits of dreams.” – Jean-Michel Duriez. Continue reading