Incubated in July 2017 at InnovaGrasse, Perfumist is a mobile application enabling consumers to find their dream fragrance. The App is translated into twenty languages and now has a community of more than 20,000 users worldwide.
A couple of fragrances have been released already. Among the known release for the feminine market, we were able to identify some trends for 2017. The Light Summer is not there yet but we can already feel its light shining through these Floral, Citrusy or Fruity fragrances. The fragrance bottles play with white, gold and light blue colors. The invigorating sunlight is embodied by … Read More Feminine Fine Fragrance Trends in 2017
A multi-sensory experience beyond compare Located on 73 rue du Faubourg Saint-Honoré (Paris), emblematic street for the French luxury and art de vivre, Le Grand Musée du Parfum opened on the 16th December 2016. It took Guillaume de Maussion and his team 2 years to complete this colossal project. This project has been supported by some key actors of the fragrance industry such as the French Syndicate … Read More Unravel fragrances mysteries at Le Grand Musée du Parfum in Paris
100% Illusion by Robert Stadler Robert Stadler is a talented Austrian designer. studied design at IED and at ENSCI in Paris. “He explores the exhibition space in order to scramble the usual categories of art and design. He questions the status of the object as a work of art or a product as well as the border between preciousness and lowliness, elegance and vulgarity, the serious … Read More The world of fragrances invites itself at Saint Lazare train station in Paris
Thousand of perfumes are released each year, did you really pick your dream fragrance ? According to a survey done in 2015 by the Fragrance Foundation, you did and you didn’t. Finding The One is not a thing for most of the consumers, 90% of French consumers use several fragrances. Depending on their mood or the seasons they will use one or another. If … Read More Find your dream fragrance with Nose
Serges Lutens is among the first niche fragrance brand to offer such a bespoke digital experience to its consumers. Its flagship located near Palais Royal in Paris creates an immersive experience thanks to its Virtual Reality Glasses and its mobile application Perspective. With this innovation, Serges Lutens hopes to attract millennials. With the mobile application, consumers can turn their smartphone into digital compass. The … Read More Put your VR Glasses on and plunge into the world of Serges Lutens brand
“Perfume is a fluid emotion, our lives vibrate throughout his waves. The perfume exalts the imagination, so I make my fragrances with bits of dreams.” – Jean-Michel Duriez. Jean-Michel Duriez, former perfumer for Rochas and Jean Patou celebrated his 30 years’ career anniversary by releasing his first perfume “L’étoile et le papillon” (The star and the butterfly) under his own brand Jean-Michel … Read More L’étoile et le Papillon, the first fragrance by Jean-Michel Duriez Paris