• Tom Ford first standalone beauty store
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    The neuroscience inspired skincare range by Shiseido

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Tom Ford opens its first standalone beauty store in London

Located in the in Covent Garden neighborhood,  at 3 The Market Building, Tom Ford Beauty first-ever standalone boutique offers exclusive Tom Ford beauty services.

With its sleek design and state of the art digital tools, the store offers an immersive experience to its guests. Each category of products (color, fragrance and make-up) has its dedicated room. Continue reading

Shiseido acquired Award-Winning Beauty App MATCHCo

In 2013,  David Gross and Andy Howell (personalization and technology experts) founded MATCHCo, a U.S.-based startup that enable customers to scan their unique skin tones through MATCHCO’s mobile application in order to create customized foundation perfectly matching their skin tone(your name and date it was made printed on the bottle). Continue reading

Coty is ready to add Younique to its portfolio

According to Reuters, Coty is already thinking about its next move. Right after its merger last year, Coty intends to buy 60% stake in Younique LLC for  600 millions dollars. According to Coty Younique 2016 sales revenue should be 400 millions dollars. This is a quite promising addition to Coty’s portfolio. Continue reading

Everything you need to know about Clinique and Crayola collaboration

Is 2017 going to be the year of Nostalgia? After Clarins  bringing some good old high school vibes with its 4 Colors All in one Pen, it’s now Clinique’s turn with this limited edition. Continue reading

Dior has opened its first exclusive makeup store.

Many of the world beauty giants have already staged store openings, such as Chanel, Urban Decay (temporary), Giorgio Armani (temporary), L’Oréal Paris, Maybelline and NYX Cosmetics. As part of Dior’s strategy to attract millennials, Dior opened a new store located in the Westfield World Trade Center. Continue reading