When Clarins turns High School nostalgia into innovation Looking at this pen I can’t help thinking about my old days in high school using my 4 colors BIC pen. Clarins 4-Colors All-in-One Pen could be your new best friend when it will be released on the 16th January 2017 on Clarins e-commerce web site. Clarins 4-Colors All-in-One Pen offers 3 different colors of eye-liner (Black, dark brown … Read More Clarins latest innovation: 4-Colors All-in-One Pen
Serges Lutens is among the first niche fragrance brand to offer such a bespoke digital experience to its consumers. Its flagship located near Palais Royal in Paris creates an immersive experience thanks to its Virtual Reality Glasses and its mobile application Perspective. With this innovation, Serges Lutens hopes to attract millennials. With the mobile application, consumers can turn their smartphone into digital compass. The … Read More Put your VR Glasses on and plunge into the world of Serges Lutens brand
Guerlain celebrates the art of Arita’s porcelain with its limited edition of its iconic fragrance Mitsouko
Arita, the epicenter of porcelain industry Located in Saga prefecture on Kyûshû Island in southern Japan, Arita thanks to its kaolin mine, quickly became the epicenter for the Japanese porcelain industry. Introduced by Yi Sam-Pyeong, a Korean craftsman in 1616, the porcelain from Arita also known as Aritaware or Aritayaki flourished for centuries. Today, one of Arita’s oldest and largest-scale operating kilns is Yazaemon … Read More Guerlain celebrates the art of Arita’s porcelain with its limited edition of its iconic fragrance Mitsouko
“Perfume is a fluid emotion, our lives vibrate throughout his waves. The perfume exalts the imagination, so I make my fragrances with bits of dreams.” – Jean-Michel Duriez. Jean-Michel Duriez, former perfumer for Rochas and Jean Patou celebrated his 30 years’ career anniversary by releasing his first perfume “L’étoile et le papillon” (The star and the butterfly) under his own brand Jean-Michel … Read More L’étoile et le Papillon, the first fragrance by Jean-Michel Duriez Paris
Many of the world beauty giants have already staged store openings, such as Chanel, Urban Decay (temporary), Giorgio Armani (temporary), L’Oréal Paris, Maybelline and NYX Cosmetics. As part of Dior’s strategy to attract millennials, Dior opened a new store located in the Westfield World Trade Center.
Gold always fascinated us and served many purposes throughout history. Some attributed magical properties to it and nowadays gold is considered as a revolutionary cosmetic ingredient.