Tag: innovation

+ Sillages Paris

Sillages Paris : Your fragrance designed by and for Millennials.

Founded by Maxime Garcia Janin in 2016,  Sillages Paris is definitely a brand to follow. A good balance between fun and excellence.  With its disruptive approach, Sillages Paris is breaking the codes of Haute Parfumerie.

“Sillages Paris is the first online & customisable Haute Parfumerie brand, made by and for millennials”. Thanks to its team of talented perfumers and its top notch algorithm, you can create your fragrance in no time.

+ Perfumist

Why the Perfumist App might change the way you buy fragrances

Incubated in July 2017 at InnovaGrasse, Perfumist is a mobile application enabling consumers to find their dream fragrance. The App is translated into twenty languages ​​and now has a community of more than 20,000 users worldwide.

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Essential Energy: The neuroscience inspired skincare range by Shiseido

A couple of months ago, Shiseido released WASO, a skincare range celebrating a new approach to beauty and designed to treat the need of Millenials skin. Shiseido’s new range “Essential Energy” will be launch globally starting January 2018. The new range features 4 products: Moisturizing Cream 50ml, Moisturizing Gel Cream 50ml, Day Emulsion 75ml SPF30 PA+++ (Only available in Asia) and a Day Cream 50ml SPF20 (Only available … Read More Essential Energy: The neuroscience inspired skincare range by Shiseido

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5 reasons to join the Beauty Insider community of Sephora

Sephora is always one step ahead in the game. Most of the key beauty retailers implemented digital tools in their online strategy enabling them to create an in-store experience for their consumers and visitors. According to Michele Scannavini, former CEO of Coty, brands and retailers can no longer rely on developing/selling  products people want to buy. The big challenge nowadays is to create content … Read More 5 reasons to join the Beauty Insider community of Sephora

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Why taking selfies is bad for your skin

When ever you go outside your skin is attacked by UV or pollutants generating free radicals (super reactive molecules). These free radicals react with anything coming their way (melanin, collagen, elastin… ) and the results is quite bad: Hyperpigmention Premature skin aging So far so good. Brands have been working on this problem for quite some times and came up with efficient skin care … Read More Why taking selfies is bad for your skin

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Boscia the Japanese charcoal-centered skin care brand ventures into products tackling Pits, Feet and Faces

BOSCIA Boscia is the leader in botanical science. Capitalizing on Japanese technology to create highly effective products, Boscia prides itself to be the first 100% preservative skin care brand. Boscia is sold exclusively in Sephora and is well-known for is charcoal-centered skin care range. In the past 2 years Charcoal rose to fame, it has been used extensively in skin care and body wash products.  The … Read More Boscia the Japanese charcoal-centered skin care brand ventures into products tackling Pits, Feet and Faces

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L’Oréal teamed up with Withings to create the first Smart Brush

Keep an eye on Withings If you don’t know them by now, their latest collaboration with L’Oréal will definitely catch your attention. Cédric Hutchings and Eric Carreel founded Withings in 2008. Capitalizing on their strong expertise in the new technologies and iot (Internet of things), Withings offers a braod range of “smart” products designed to simplify your everyday life and get the control back on … Read More L’Oréal teamed up with Withings to create the first Smart Brush

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12 beauty ingredients to sublimate your black skin

So long skin bleaching ! Hello beautiful black skin According to the World Health Organization, 77% of Nigerian women use skin lightening products on a regular basis, as do 59% in Togo, 35% in South Africa, 27% in Senegal and 25% in Mali. The popular trend of whitening is moving toward brightening and lightening (new shape of light, emphasizing the contrasts created by the beautiful face’s … Read More 12 beauty ingredients to sublimate your black skin

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Put your VR Glasses on and plunge into the world of Serges Lutens brand

Serges Lutens is among the first niche fragrance brand to offer such a bespoke digital experience to its consumers. Its flagship located near Palais Royal in Paris creates an immersive experience thanks to its Virtual Reality Glasses and its mobile application Perspective. With this innovation, Serges Lutens hopes to attract millennials. With the mobile application, consumers can turn their smartphone into digital compass. The … Read More Put your VR Glasses on and plunge into the world of Serges Lutens brand

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How Shiseido Ventures Partners and Dolce Gabbana license will help Shiseido to achieve its Vision 2020?

  Vision 2020 The objective is to accomplish sustainable growth over the next 100 years. In order to achieve it Shiseido elaborated a mid-to-long term strategy called “Vision 2020” Shiseido aims to become a company… At the moment Shiseido is ranked 7th worldwide(fragrance) and owns the licenses for Issey Miyake, Narciso Rodriguez, Elie Saab et Azzedine Alaïa and Zadig & Voltaire. “Our 5-year objective … Read More How Shiseido Ventures Partners and Dolce Gabbana license will help Shiseido to achieve its Vision 2020?

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Dior has opened its first exclusive makeup store.

Many of the world beauty giants have already staged store openings, such as Chanel, Urban Decay (temporary), Giorgio Armani (temporary), L’Oréal Paris, Maybelline and NYX Cosmetics. As part of Dior’s strategy to attract millennials, Dior opened a new store located in the Westfield World Trade Center.

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