• Tom Ford first standalone beauty store

    The neuroscience inspired skincare range by Shiseido


Sillages Paris : Your fragrance designed by and for Millennials.

Sillages Paris

Founded by Maxime Garcia Janin in 2016,  Sillages Paris is definitely a brand to follow. A good balance between fun and excellence.  With its disruptive approach, Sillages Paris is breaking the codes of Haute Parfumerie.

“Sillages Paris is the first online & customisable Haute Parfumerie brand, made by and for millennials”. Thanks to its team of talented perfumers and its top notch algorithm, you can create your fragrance in no time. Continue reading

Why the Perfumist App might change the way you buy fragrances


Incubated in July 2017 at InnovaGrasse, Perfumist is a mobile application enabling consumers to find their dream fragrance. The App is translated into twenty languages ​​and now has a community of more than 20,000 users worldwide. Continue reading

Essential Energy: The neuroscience inspired skincare range by Shiseido

Shiseido’s new range “Essential Energy” will be launch globally starting January 2018. It combines the power of science and nature. Continue reading

5 reasons to join the Beauty Insider community of Sephora

Consumers don’t want to talk to bots, they want to talk to people who look like them , inspiring people, real people. They want answers and they want them now. Sephora clearly understood it and recently launched its new platform Beauty Insider. Continue reading

Why taking selfies is bad for your skin

High Energy Visible (HEV) light coming from your laptop or smartphone has been shown to generate the same amount of reactive oxygen species (ROS) in the skin as those produced by UVA and UVB combined. The more you expose your face to your smartphone the faster your skin will age or show pigmentary irregularities. Continue reading

Boscia the Japanese charcoal-centered skin care brand ventures into products tackling Pits, Feet and Faces

Boscia is the leader in botanical science. Capitalizing on Japanese technology to create highly effective products, Boscia prides itself to be the first 100% preservative skin care brand. Continue reading

L’Oréal teamed up with Withings to create the first Smart Brush

Somewhere around mid 2017, you will be able to enjoy its brand new CES 2017 award winner “Smart Hair Coach”. L’Oréal collaborated with Withings to develop the fist smart brush for its brand Kerastase. Continue reading

12 beauty ingredients to sublimate your black skin

According to the World Health Organization, 77% of Nigerian women use skin lightening products on a regular basis, as do 59% in Togo, 35% in South Africa, 27% in Senegal and 25% in Mali. The popular trend of whitening is moving toward brightening and lightening (new shape of light, emphasizing the contrasts created by the beautiful face’s forms). Continue reading

Put your VR Glasses on and plunge into the world of Serges Lutens brand

Serges Lutens is among the first niche fragrance brand to offer such a bespoke digital experience to its consumers. Its flagship located near Palais Royal in Paris creates an immersive experience thanks to its Virtual Reality Glasses and its mobile application Perspective. With this innovation, Serges Lutens hopes to attract millennials. Continue reading

How Shiseido Ventures Partners and Dolce Gabbana license will help Shiseido to achieve its Vision 2020?

The objective is to accomplish sustainable growth over the next 100 years. In order to achieve it Shiseido elaborated a mid-to-long term strategy called “Vision 2020” Continue reading

Dior has opened its first exclusive makeup store.

Many of the world beauty giants have already staged store openings, such as Chanel, Urban Decay (temporary), Giorgio Armani (temporary), L’Oréal Paris, Maybelline and NYX Cosmetics. As part of Dior’s strategy to attract millennials, Dior opened a new store located in the Westfield World Trade Center. Continue reading