Founded by Maxime Garcia Janin in 2016, Sillages Paris is definitely a brand to follow. A good balance between fun and excellence. With its disruptive approach, Sillages Paris is breaking the codes of Haute Parfumerie.
“Sillages Paris is the first online & customisable Haute Parfumerie brand, made by and for millennials”. Thanks to its team of talented perfumers and its top notch algorithm, you can create your fragrance in no time.
Incubated in July 2017 at InnovaGrasse, Perfumist is a mobile application enabling consumers to find their dream fragrance. The App is translated into twenty languages and now has a community of more than 20,000 users worldwide.
Located in the in Covent Garden neighborhood, at 3 The Market Building, Tom Ford Beauty first-ever standalone boutique offers exclusive Tom Ford beauty services. With its sleek design and state of the art digital tools, the store offers an immersive experience to its guests. Each category of products (color, fragrance and make-up) has its dedicated room. Close your eyes, trust your senses and let … Read More Tom Ford opens its first standalone beauty store in London
A couple of fragrances have been released already. Among the known release for the feminine market, we were able to identify some trends for 2017. The Light Summer is not there yet but we can already feel its light shining through these Floral, Citrusy or Fruity fragrances. The fragrance bottles play with white, gold and light blue colors. The invigorating sunlight is embodied by … Read More Feminine Fine Fragrance Trends in 2017
2017 just started and we are ready to enjoy every little moments of it. It’s the right time to set the mood for the year to come. Annick Goutal invites you to pick the mantra that suits you best and share it with your loved ones, your friends via Facebook, Twitter , Pinterest or e-mail with the hashtag #AnnickGoutal .
100% Illusion by Robert Stadler Robert Stadler is a talented Austrian designer. studied design at IED and at ENSCI in Paris. “He explores the exhibition space in order to scramble the usual categories of art and design. He questions the status of the object as a work of art or a product as well as the border between preciousness and lowliness, elegance and vulgarity, the serious … Read More The world of fragrances invites itself at Saint Lazare train station in Paris
Thousand of perfumes are released each year, did you really pick your dream fragrance ? According to a survey done in 2015 by the Fragrance Foundation, you did and you didn’t. Finding The One is not a thing for most of the consumers, 90% of French consumers use several fragrances. Depending on their mood or the seasons they will use one or another. If … Read More Find your dream fragrance with Nose
Serges Lutens is among the first niche fragrance brand to offer such a bespoke digital experience to its consumers. Its flagship located near Palais Royal in Paris creates an immersive experience thanks to its Virtual Reality Glasses and its mobile application Perspective. With this innovation, Serges Lutens hopes to attract millennials. With the mobile application, consumers can turn their smartphone into digital compass. The … Read More Put your VR Glasses on and plunge into the world of Serges Lutens brand
Guerlain celebrates the art of Arita’s porcelain with its limited edition of its iconic fragrance Mitsouko
Arita, the epicenter of porcelain industry Located in Saga prefecture on Kyûshû Island in southern Japan, Arita thanks to its kaolin mine, quickly became the epicenter for the Japanese porcelain industry. Introduced by Yi Sam-Pyeong, a Korean craftsman in 1616, the porcelain from Arita also known as Aritaware or Aritayaki flourished for centuries. Today, one of Arita’s oldest and largest-scale operating kilns is Yazaemon … Read More Guerlain celebrates the art of Arita’s porcelain with its limited edition of its iconic fragrance Mitsouko
How Shiseido Ventures Partners and Dolce Gabbana license will help Shiseido to achieve its Vision 2020?
Vision 2020 The objective is to accomplish sustainable growth over the next 100 years. In order to achieve it Shiseido elaborated a mid-to-long term strategy called “Vision 2020” Shiseido aims to become a company… At the moment Shiseido is ranked 7th worldwide(fragrance) and owns the licenses for Issey Miyake, Narciso Rodriguez, Elie Saab et Azzedine Alaïa and Zadig & Voltaire. “Our 5-year objective … Read More How Shiseido Ventures Partners and Dolce Gabbana license will help Shiseido to achieve its Vision 2020?
A journey, a meeting, an ascent As she was an International Training Manager for Makeup and Skin Care at Guerlain, a scent changed her destiny forever. Sylvaine Delacourte remembers the delicate and captivating sillage of L’Heure Bleue she smelled that day. This Guerlain’s classic became her signature fragrance and took her on a journey to a world scents and emotions. Her passion and expertise … Read More Sylvaine Delacourte Paris debuts.
“Perfume is a fluid emotion, our lives vibrate throughout his waves. The perfume exalts the imagination, so I make my fragrances with bits of dreams.” – Jean-Michel Duriez. Jean-Michel Duriez, former perfumer for Rochas and Jean Patou celebrated his 30 years’ career anniversary by releasing his first perfume “L’étoile et le papillon” (The star and the butterfly) under his own brand Jean-Michel … Read More L’étoile et le Papillon, the first fragrance by Jean-Michel Duriez Paris