• Tom Ford first standalone beauty store
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    The neuroscience inspired skincare range by Shiseido

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Sillages Paris : Your fragrance designed by and for Millennials.

Sillages Paris

Founded by Maxime Garcia Janin in 2016,  Sillages Paris is definitely a brand to follow. A good balance between fun and excellence.  With its disruptive approach, Sillages Paris is breaking the codes of Haute Parfumerie.

“Sillages Paris is the first online & customisable Haute Parfumerie brand, made by and for millennials”. Thanks to its team of talented perfumers and its top notch algorithm, you can create your fragrance in no time. Continue reading

Why the Perfumist App might change the way you buy fragrances

Perfumist

Incubated in July 2017 at InnovaGrasse, Perfumist is a mobile application enabling consumers to find their dream fragrance. The App is translated into twenty languages ​​and now has a community of more than 20,000 users worldwide. Continue reading

Tom Ford opens its first standalone beauty store in London

Located in the in Covent Garden neighborhood,  at 3 The Market Building, Tom Ford Beauty first-ever standalone boutique offers exclusive Tom Ford beauty services.

With its sleek design and state of the art digital tools, the store offers an immersive experience to its guests. Each category of products (color, fragrance and make-up) has its dedicated room. Continue reading

New Year New Me ! Annick Goutal invites us to share our mantra with our loved ones

2017 just started and we are ready to enjoy every little moments of it. It’s the right time to set the mood for the year to come. Annick Goutal invites you to pick the mantra that suits you best and share it with your loved ones, your friends via Facebook, Twitter , Pinterest or e-mail with the hashtag #AnnickGoutal . Continue reading

The world of fragrances invites itself at Saint Lazare train station in Paris

Le Grand Musée du Parfum collaborated with Robert Stadler, the SNCF (national train company) to celebrate the recent opening of the museum (16th December 2016).

In this very busy place, these bells offer to people passing by a moment of serenity, a journey to the world of fragrances Continue reading

Put your VR Glasses on and plunge into the world of Serges Lutens brand

Serges Lutens is among the first niche fragrance brand to offer such a bespoke digital experience to its consumers. Its flagship located near Palais Royal in Paris creates an immersive experience thanks to its Virtual Reality Glasses and its mobile application Perspective. With this innovation, Serges Lutens hopes to attract millennials. Continue reading

Guerlain celebrates the art of Arita’s porcelain with its limited edition of its iconic fragrance Mitsouko

This year, Guerlain and Arita Porcelain Lab celebrated the 400th anniversary of Arita’s porcelain. The Guerlain’s House on 68th Champs-Elysées boulevard turned into a Japanese garden in order to welcome Arita Porcelain Lab exhibit (from 17th November 2016 to 7th January 2017, on the first floor). Continue reading

How Shiseido Ventures Partners and Dolce Gabbana license will help Shiseido to achieve its Vision 2020?

The objective is to accomplish sustainable growth over the next 100 years. In order to achieve it Shiseido elaborated a mid-to-long term strategy called “Vision 2020” Continue reading

Sylvaine Delacourte Paris debuts.

As she was an International Training Manager for Makeup and Skin Care at Guerlain, a scent changed her destiny forever. Sylvaine Delacourte remembers the delicate and captivating sillage of L’Heure Bleue she smelled that day. This Guerlain’s classic became her signature fragrance and took her on a journey to a world scents and emotions. Fueled by a strong desire to create her own universe and to stand on her own feet, she decided to launch her own brand Sylvaine Delacourte Paris. Continue reading

L’étoile et le Papillon, the first fragrance by Jean-Michel Duriez Paris

“Perfume is a fluid emotion, our lives vibrate throughout his waves. The perfume exalts the imagination, so I make my fragrances with bits of dreams.” – Jean-Michel Duriez. Continue reading