• Tom Ford first standalone beauty store
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Tom Ford opens its first standalone beauty store in London

Located in the in Covent Garden neighborhood,  at 3 The Market Building, Tom Ford Beauty first-ever standalone boutique offers exclusive Tom Ford beauty services.

With its sleek design and state of the art digital tools, the store offers an immersive experience to its guests. Each category of products (color, fragrance and make-up) has its dedicated room. Continue reading

Shiseido acquired Award-Winning Beauty App MATCHCo

In 2013,  David Gross and Andy Howell (personalization and technology experts) founded MATCHCo, a U.S.-based startup that enable customers to scan their unique skin tones through MATCHCO’s mobile application in order to create customized foundation perfectly matching their skin tone(your name and date it was made printed on the bottle). Continue reading

L’Oréal teamed up with Withings to create the first Smart Brush

Somewhere around mid 2017, you will be able to enjoy its brand new CES 2017 award winner “Smart Hair Coach”. L’Oréal collaborated with Withings to develop the fist smart brush for its brand Kerastase. Continue reading

12 beauty ingredients to sublimate your black skin

According to the World Health Organization, 77% of Nigerian women use skin lightening products on a regular basis, as do 59% in Togo, 35% in South Africa, 27% in Senegal and 25% in Mali. The popular trend of whitening is moving toward brightening and lightening (new shape of light, emphasizing the contrasts created by the beautiful face’s forms). Continue reading

Japanese Beauty Rituals: Eat your way to eternal youth.

Beauty starts on your plate
Eating right will considerably improve your health and impact strongly your body and your mind. Japanese people are amongst the most self-aware people regarding their weight. Continue reading

Put your VR Glasses on and plunge into the world of Serges Lutens brand

Serges Lutens is among the first niche fragrance brand to offer such a bespoke digital experience to its consumers. Its flagship located near Palais Royal in Paris creates an immersive experience thanks to its Virtual Reality Glasses and its mobile application Perspective. With this innovation, Serges Lutens hopes to attract millennials. Continue reading

How Shiseido Ventures Partners and Dolce Gabbana license will help Shiseido to achieve its Vision 2020?

The objective is to accomplish sustainable growth over the next 100 years. In order to achieve it Shiseido elaborated a mid-to-long term strategy called “Vision 2020” Continue reading

Sylvaine Delacourte Paris debuts.

As she was an International Training Manager for Makeup and Skin Care at Guerlain, a scent changed her destiny forever. Sylvaine Delacourte remembers the delicate and captivating sillage of L’Heure Bleue she smelled that day. This Guerlain’s classic became her signature fragrance and took her on a journey to a world scents and emotions. Fueled by a strong desire to create her own universe and to stand on her own feet, she decided to launch her own brand Sylvaine Delacourte Paris. Continue reading

Dior has opened its first exclusive makeup store.

Many of the world beauty giants have already staged store openings, such as Chanel, Urban Decay (temporary), Giorgio Armani (temporary), L’Oréal Paris, Maybelline and NYX Cosmetics. As part of Dior’s strategy to attract millennials, Dior opened a new store located in the Westfield World Trade Center. Continue reading

The rise of Digital Scent Technologies and what it means for brands and beauty retailers

The omnipresence of digital tools in our daily life has tremendously changed our shopping experience. The digital has changed drastically the way customers consume products and interacts with each other. Nowadays we are talking about the power of the community and it is essential for businesses to integrate the community in their marketing plans. Have you ever smelled a fragrance you loved very much in a crowd and wondered what it was? Continue reading

Could Gold become your new beauty routine eldorado?

Gold always fascinated us and served many purposes throughout history. Some attributed magical properties to it and nowadays gold is considered as a revolutionary cosmetic ingredient. Continue reading