Tag: experience

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Tom Ford opens its first standalone beauty store in London

    Located in the in Covent Garden neighborhood,  at 3 The Market Building, Tom Ford Beauty first-ever standalone boutique offers exclusive Tom Ford beauty services. With its sleek design and state of the art digital tools, the store offers an immersive experience to its guests. Each category of products (color, fragrance and make-up) has its dedicated room. Close your eyes, trust your senses and let … Read More Tom Ford opens its first standalone beauty store in London

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Shiseido acquired Award-Winning Beauty App MATCHCo

MATCHCo In 2013,  David Gross and Andy Howell (personalization and technology experts) founded MATCHCo, a U.S.-based startup that enable customers to scan their unique skin tones through MATCHCO’s mobile application in order to create customized foundation perfectly matching their skin tone(your name and date it was made printed on the bottle). The foundation  contains beneficial anti-aging and antioxidant ingredients like peptides, Green tea extracts & Vitamin … Read More Shiseido acquired Award-Winning Beauty App MATCHCo

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Find your dream fragrance with Nose

Thousand of perfumes are released each year, did you really pick your dream fragrance ? According to a survey done in 2015 by the Fragrance Foundation, you did and you didn’t. Finding The One is not a thing for most of the consumers, 90% of French consumers use several fragrances. Depending on their mood or the seasons they will use one or another. If … Read More Find your dream fragrance with Nose

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L’Oréal teamed up with Withings to create the first Smart Brush

Keep an eye on Withings If you don’t know them by now, their latest collaboration with L’Oréal will definitely catch your attention. Cédric Hutchings and Eric Carreel founded Withings in 2008. Capitalizing on their strong expertise in the new technologies and iot (Internet of things), Withings offers a braod range of “smart” products designed to simplify your everyday life and get the control back on … Read More L’Oréal teamed up with Withings to create the first Smart Brush

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12 beauty ingredients to sublimate your black skin

So long skin bleaching ! Hello beautiful black skin According to the World Health Organization, 77% of Nigerian women use skin lightening products on a regular basis, as do 59% in Togo, 35% in South Africa, 27% in Senegal and 25% in Mali. The popular trend of whitening is moving toward brightening and lightening (new shape of light, emphasizing the contrasts created by the beautiful face’s … Read More 12 beauty ingredients to sublimate your black skin

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Japanese Beauty Rituals: Eat your way to eternal youth.

Beauty starts on your plate Eating right will considerably improve your health and impact strongly your body and your mind. Japanese people are amongst the most self-aware people regarding their weight. The following comparisons are not Best vs Worst. Japan’s obesity rate is the lowest in the world, the 2014’s OECD report shows Japan and Korea ranked 1st with a mere 3.8%, roughly ten … Read More Japanese Beauty Rituals: Eat your way to eternal youth.

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Put your VR Glasses on and plunge into the world of Serges Lutens brand

Serges Lutens is among the first niche fragrance brand to offer such a bespoke digital experience to its consumers. Its flagship located near Palais Royal in Paris creates an immersive experience thanks to its Virtual Reality Glasses and its mobile application Perspective. With this innovation, Serges Lutens hopes to attract millennials. With the mobile application, consumers can turn their smartphone into digital compass. The … Read More Put your VR Glasses on and plunge into the world of Serges Lutens brand

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How Shiseido Ventures Partners and Dolce Gabbana license will help Shiseido to achieve its Vision 2020?

  Vision 2020 The objective is to accomplish sustainable growth over the next 100 years. In order to achieve it Shiseido elaborated a mid-to-long term strategy called “Vision 2020” Shiseido aims to become a company… At the moment Shiseido is ranked 7th worldwide(fragrance) and owns the licenses for Issey Miyake, Narciso Rodriguez, Elie Saab et Azzedine Alaïa and Zadig & Voltaire. “Our 5-year objective … Read More How Shiseido Ventures Partners and Dolce Gabbana license will help Shiseido to achieve its Vision 2020?

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Sylvaine Delacourte Paris debuts.

 A journey, a meeting, an ascent As she was an International Training Manager for Makeup and Skin Care at Guerlain, a scent changed her destiny forever. Sylvaine Delacourte remembers the delicate and captivating sillage of L’Heure Bleue she smelled that day. This Guerlain’s classic became her signature fragrance and took her on a journey to a world scents and emotions. Her passion and expertise … Read More Sylvaine Delacourte Paris debuts.

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Dior has opened its first exclusive makeup store.

Many of the world beauty giants have already staged store openings, such as Chanel, Urban Decay (temporary), Giorgio Armani (temporary), L’Oréal Paris, Maybelline and NYX Cosmetics. As part of Dior’s strategy to attract millennials, Dior opened a new store located in the Westfield World Trade Center.

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The rise of Digital Scent Technologies and what it means for brands and beauty retailers

The omnipresence of digital tools in our daily life has tremendously changed our shopping experience. The digital has changed drastically the way customers consume products and interacts with each other. Nowadays we are talking about the power of the community and it is essential for businesses to integrate the community in their marketing plans. Have you ever smelled a fragrance you loved very much in a crowd and wondered what it was?

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Could Gold become your new beauty routine eldorado?

Gold always fascinated us and served many purposes throughout history. Some attributed magical properties to it and nowadays gold is considered as a revolutionary cosmetic ingredient.

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