• Tom Ford first standalone beauty store
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    The neuroscience inspired skincare range by Shiseido

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Sillages Paris : Your fragrance designed by and for Millennials.

Sillages Paris

Founded by Maxime Garcia Janin in 2016,  Sillages Paris is definitely a brand to follow. A good balance between fun and excellence.  With its disruptive approach, Sillages Paris is breaking the codes of Haute Parfumerie.

“Sillages Paris is the first online & customisable Haute Parfumerie brand, made by and for millennials”. Thanks to its team of talented perfumers and its top notch algorithm, you can create your fragrance in no time. Continue reading

Tom Ford opens its first standalone beauty store in London

Located in the in Covent Garden neighborhood,  at 3 The Market Building, Tom Ford Beauty first-ever standalone boutique offers exclusive Tom Ford beauty services.

With its sleek design and state of the art digital tools, the store offers an immersive experience to its guests. Each category of products (color, fragrance and make-up) has its dedicated room. Continue reading

5 reasons to join the Beauty Insider community of Sephora

Consumers don’t want to talk to bots, they want to talk to people who look like them , inspiring people, real people. They want answers and they want them now. Sephora clearly understood it and recently launched its new platform Beauty Insider. Continue reading

Shiseido acquired Award-Winning Beauty App MATCHCo

In 2013,  David Gross and Andy Howell (personalization and technology experts) founded MATCHCo, a U.S.-based startup that enable customers to scan their unique skin tones through MATCHCO’s mobile application in order to create customized foundation perfectly matching their skin tone(your name and date it was made printed on the bottle). Continue reading

Put your VR Glasses on and plunge into the world of Serges Lutens brand

Serges Lutens is among the first niche fragrance brand to offer such a bespoke digital experience to its consumers. Its flagship located near Palais Royal in Paris creates an immersive experience thanks to its Virtual Reality Glasses and its mobile application Perspective. With this innovation, Serges Lutens hopes to attract millennials. Continue reading

The rise of Digital Scent Technologies and what it means for brands and beauty retailers

The omnipresence of digital tools in our daily life has tremendously changed our shopping experience. The digital has changed drastically the way customers consume products and interacts with each other. Nowadays we are talking about the power of the community and it is essential for businesses to integrate the community in their marketing plans. Have you ever smelled a fragrance you loved very much in a crowd and wondered what it was? Continue reading

From Fitting to customizing, Virtual Reality is revolutionizing the beauty industry

The digital has redefined the shopping experience for beauty products consumers. From mobile applications to virtual reality, brands and retailers leverage these digital tools in order to offer compelling experiences to their consumers whilst enabling them to customize their makeup products. Continue reading

Nail Revolution lets you customize the colour of your nail polish

If you ever dreamed about matching your nail polish colour with your dress, now it is possible. Capitalizing on the savoir-faire of the Swiss company Colorix, Provaine offers to its consumers the possibility to customize the colour of their nail polish. Continue reading

6 Reasons for beauty retailers to use iBeacons in their store

Last estimation shows around 2 billion for smartphone users in the world and should reach 2.16 billion in 2016. Fragrances and cosmetics retailers needs to take this into account when building their strategy . They need to think mobile first in order to provide the best shopping experience to their hyper connected consumers. With an average of 50% of their consumers using their smartphone whilst shopping, point of sales need to be redesigned and integrate digital tools enabling retailers to assist their customers at every stage of their customer journey. Continue reading