• Tom Ford first standalone beauty store
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    The neuroscience inspired skincare range by Shiseido

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Shiseido acquired Award-Winning Beauty App MATCHCo

In 2013, ¬†David Gross and Andy Howell (personalization and technology experts) founded¬†MATCHCo, a U.S.-based startup that enable customers to scan their unique skin tones through MATCHCO’s mobile application in order to create customized foundation perfectly matching their skin tone(your name and date it was made printed on the bottle). Continue reading

From Fitting to customizing, Virtual Reality is revolutionizing the beauty industry

The digital has redefined the shopping experience for beauty products consumers. From mobile applications to virtual reality, brands and retailers leverage these digital tools in order to offer compelling experiences to their consumers whilst enabling them to customize their makeup products. Continue reading