• Mixing sleek design and bespoke augmented reality experience.

    Mixing sleek design and bespoke augmented reality experience.

    Mixing sleek design and bespoke augmented reality experience.

    Tom Ford opens its first standalone beauty store in London

    How your skin is aging a selfie at a time.

    How your skin is aging a selfie at a time.

    How your skin is aging a selfie at a time.

    Why taking selfies is bad for your skin?

    Shiseido is redefining beauty.

    Shiseido is redefining beauty.

    Shiseido is redefining beauty.

    WASO the new skincare line for millenials by Shiseido
    Feminine Fine Fragrance Trends in 2017
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Shiseido acquired Award-Winning Beauty App MATCHCo

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From Fitting to customizing, Virtual Reality is revolutionizing the beauty industry

The digital has redefined the shopping experience for beauty products consumers. From mobile applications to virtual reality, brands and retailers leverage these digital tools in order to offer compelling experiences to their consumers whilst enabling them to customize their makeup products. Continue reading