Tag: customer experience
Incubated in July 2017 at InnovaGrasse, Perfumist is a mobile application enabling consumers to find their dream fragrance. The App is translated into twenty languages and now has a community of more than 20,000 users worldwide.
Located in the in Covent Garden neighborhood, at 3 The Market Building, Tom Ford Beauty first-ever standalone boutique offers exclusive Tom Ford beauty services. With its sleek design and state of the art digital tools, the store offers an immersive experience to its guests. Each category of products (color, fragrance and make-up) has its dedicated room. Close your eyes, trust your senses and let … Read More Tom Ford opens its first standalone beauty store in London
Serges Lutens is among the first niche fragrance brand to offer such a bespoke digital experience to its consumers. Its flagship located near Palais Royal in Paris creates an immersive experience thanks to its Virtual Reality Glasses and its mobile application Perspective. With this innovation, Serges Lutens hopes to attract millennials. With the mobile application, consumers can turn their smartphone into digital compass. The … Read More Put your VR Glasses on and plunge into the world of Serges Lutens brand
A journey, a meeting, an ascent As she was an International Training Manager for Makeup and Skin Care at Guerlain, a scent changed her destiny forever. Sylvaine Delacourte remembers the delicate and captivating sillage of L’Heure Bleue she smelled that day. This Guerlain’s classic became her signature fragrance and took her on a journey to a world scents and emotions. Her passion and expertise … Read More Sylvaine Delacourte Paris debuts.
Many of the world beauty giants have already staged store openings, such as Chanel, Urban Decay (temporary), Giorgio Armani (temporary), L’Oréal Paris, Maybelline and NYX Cosmetics. As part of Dior’s strategy to attract millennials, Dior opened a new store located in the Westfield World Trade Center.
According to a Mintel report, by 2025, 1.8 billion people will be living in countries of regions with absolute water scarcity. By 2030, the world will only have 60% of the water that it needs if current water usage doesn’t change. Some brands are already looking into alternatives in order to limit their dependence on water.
The digital has redefined the shopping experience for beauty products consumers. From mobile applications to virtual reality, brands and retailers leverage these digital tools in order to offer compelling experiences to their consumers whilst enabling them to customize their makeup products.
Last estimation shows around 2 billion for smartphone users in the world and should reach 2.16 billion in 2016. Fragrances and cosmetics retailers needs to take this into account when building their strategy . They need to think mobile first in order to provide the best shopping experience to their hyper connected consumers. With an average of 50% of their consumers using their smartphone whilst shopping, point of sales need to be redesigned and integrate digital tools enabling retailers to assist their customers at every stage of their customer journey.