• Tom Ford first standalone beauty store
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    The neuroscience inspired skincare range by Shiseido

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Olivia Wilde’s partnership with True Botanical

Olivia Wilde just signed with True Botanical. Olivia Wilde will be the Chief Brand Activist of True Botanical, part of responsibilities will be to promote the brand on social media and contribute to projects. Continue reading

L’Oréal is about to sell The Body Shop

According to the Financial Times, L’Oréal is thinking about selling The Body Shop for 1 billion Euros. Eleven years ago, L’Oréal acquired The Body Shop for 652.3 Millions Pounds. Back then The Body Shop’s ethical stand was seen as an opportunity for L’Oréal to make it big on the natural cosmetic market. Continue reading

Skin care trend in 2017: Probiotics

A lot has been done to protect the skin from the pollution and attacks from the environment. We have been paying attention to our pores, cells renewal rate and now it’s time to care about our Microbiota. Continue reading

Coty is ready to add Younique to its portfolio

According to Reuters, Coty is already thinking about its next move. Right after its merger last year, Coty intends to buy 60% stake in Younique LLC for  600 millions dollars. According to Coty Younique 2016 sales revenue should be 400 millions dollars. This is a quite promising addition to Coty’s portfolio. Continue reading

12 beauty ingredients to sublimate your black skin

According to the World Health Organization, 77% of Nigerian women use skin lightening products on a regular basis, as do 59% in Togo, 35% in South Africa, 27% in Senegal and 25% in Mali. The popular trend of whitening is moving toward brightening and lightening (new shape of light, emphasizing the contrasts created by the beautiful face’s forms). Continue reading

Japanese Beauty Rituals: Eat your way to eternal youth.

Beauty starts on your plate
Eating right will considerably improve your health and impact strongly your body and your mind. Japanese people are amongst the most self-aware people regarding their weight. Continue reading

Dior has opened its first exclusive makeup store.

Many of the world beauty giants have already staged store openings, such as Chanel, Urban Decay (temporary), Giorgio Armani (temporary), L’Oréal Paris, Maybelline and NYX Cosmetics. As part of Dior’s strategy to attract millennials, Dior opened a new store located in the Westfield World Trade Center. Continue reading

Waterless beauty routine, less is more

According to a Mintel report, by 2025, 1.8 billion people will be living in countries of regions with absolute water scarcity. By 2030, the world will only have 60% of the water that it needs if current water usage doesn’t change. Some brands are already looking into alternatives in order to limit their dependence on water. Continue reading

From Fitting to customizing, Virtual Reality is revolutionizing the beauty industry

The digital has redefined the shopping experience for beauty products consumers. From mobile applications to virtual reality, brands and retailers leverage these digital tools in order to offer compelling experiences to their consumers whilst enabling them to customize their makeup products. Continue reading

Nail Revolution lets you customize the colour of your nail polish

If you ever dreamed about matching your nail polish colour with your dress, now it is possible. Capitalizing on the savoir-faire of the Swiss company Colorix, Provaine offers to its consumers the possibility to customize the colour of their nail polish. Continue reading

6 Reasons for beauty retailers to use iBeacons in their store

Last estimation shows around 2 billion for smartphone users in the world and should reach 2.16 billion in 2016. Fragrances and cosmetics retailers needs to take this into account when building their strategy . They need to think mobile first in order to provide the best shopping experience to their hyper connected consumers. With an average of 50% of their consumers using their smartphone whilst shopping, point of sales need to be redesigned and integrate digital tools enabling retailers to assist their customers at every stage of their customer journey. Continue reading