• Tom Ford first standalone beauty store
    Play

    The neuroscience inspired skincare range by Shiseido

    Slider

L’Oréal teamed up with Withings to create the first Smart Brush

Somewhere around mid 2017, you will be able to enjoy its brand new CES 2017 award winner “Smart Hair Coach”. L’Oréal collaborated with Withings to develop the fist smart brush for its brand Kerastase. Continue reading

From Fitting to customizing, Virtual Reality is revolutionizing the beauty industry

The digital has redefined the shopping experience for beauty products consumers. From mobile applications to virtual reality, brands and retailers leverage these digital tools in order to offer compelling experiences to their consumers whilst enabling them to customize their makeup products. Continue reading

6 Reasons for beauty retailers to use iBeacons in their store

Last estimation shows around 2 billion for smartphone users in the world and should reach 2.16 billion in 2016. Fragrances and cosmetics retailers needs to take this into account when building their strategy . They need to think mobile first in order to provide the best shopping experience to their hyper connected consumers. With an average of 50% of their consumers using their smartphone whilst shopping, point of sales need to be redesigned and integrate digital tools enabling retailers to assist their customers at every stage of their customer journey. Continue reading