Japanese beauty market is known as one of the most advanced and innovative market, and Japanese ladies have established their reputation of beauty expertise with the ultra-complicated and sophisticated beauty routines. Now their daily skincare ritual is not just about the bottles and jars on the dressing tables. With the booming of beauty devices on the market, Japanese ladies literally turn their homes into a beauty spa!
Founded by Maxime Garcia Janin in 2016, Sillages Paris is definitely a brand to follow. A good balance between fun and excellence. With its disruptive approach, Sillages Paris is breaking the codes of Haute Parfumerie.
“Sillages Paris is the first online & customisable Haute Parfumerie brand, made by and for millennials”. Thanks to its team of talented perfumers and its top notch algorithm, you can create your fragrance in no time.
Incubated in July 2017 at InnovaGrasse, Perfumist is a mobile application enabling consumers to find their dream fragrance. The App is translated into twenty languages and now has a community of more than 20,000 users worldwide.
A couple of months ago, Shiseido released WASO, a skincare range celebrating a new approach to beauty and designed to treat the need of Millenials skin. Shiseido’s new range “Essential Energy” will be launch globally starting January 2018. The new range features 4 products: Moisturizing Cream 50ml, Moisturizing Gel Cream 50ml, Day Emulsion 75ml SPF30 PA+++ (Only available in Asia) and a Day Cream 50ml SPF20 (Only available … Read More Essential Energy: The neuroscience inspired skincare range by Shiseido
Located in the in Covent Garden neighborhood, at 3 The Market Building, Tom Ford Beauty first-ever standalone boutique offers exclusive Tom Ford beauty services. With its sleek design and state of the art digital tools, the store offers an immersive experience to its guests. Each category of products (color, fragrance and make-up) has its dedicated room. Close your eyes, trust your senses and let … Read More Tom Ford opens its first standalone beauty store in London
When ever you go outside your skin is attacked by UV or pollutants generating free radicals (super reactive molecules). These free radicals react with anything coming their way (melanin, collagen, elastin… ) and the results is quite bad: Hyperpigmention Premature skin aging So far so good. Brands have been working on this problem for quite some times and came up with efficient skin care … Read More Why taking selfies is bad for your skin
Last month Shiseido released its new skincare line WASO. WASO is the combination of “WA” (sense of peaceful, harmony) and “SO” (inspiration, idea and thought). It’s time to challenge the status quo. Drawing on its Japanese heritage, Shiseido is redefining beauty. No more gender, age, etc.. but a range for everyone. To celebrate the new approach to beauty, WASO features five unique faces who are … Read More WASO the new skincare line for millenials by Shiseido
Flashnews: Olivia Wilde just signed with True Botanical. Olivia used to be the face of Revlon and now is heading to a “niche” brand. “Everyone is a part of it for the right reasons,” “It’s a very different experience than working for Revlon, which is a massive global brand and has a legacy, [unlike] something new and trying to change the game like … Read More Olivia Wilde’s partnership with True Botanical
Coty is on its way to acquire long-term licence rights for Burberry Beauty Luxury Fragrances and Cosmetics
“We are proud to welcome Burberry as a strategic partner of Coty. We look forward to growing further Burberry’s luxury beauty products using Coty’s world-class expertise in developing and bringing to market beauty brands.” said Camillo Pane, CEO Coty. On April 3rd 2017, Burberry agreed to give exclusive long-term global licence rights for its fragrances, cosmetics and skincare to Coty. Like many brands did … Read More Coty is on its way to acquire long-term licence rights for Burberry Beauty Luxury Fragrances and Cosmetics
J. One Cosmetics Ha Ji-Won, Korean beauty trendsetter and award-winning actress founded J. One, the skin care brand tailored-made for women on the go. The brand offers multitasking and cosmetics-enhancing formats that grip onto makeup to deliver a naturally radiant, flawless finish. Jelly Pack ($42) Jelly Pack is suitable to all skin types. It contains Hyaluronic Acid for a plumper appearance, soothing & hydrating Chamomile … Read More Discover J. One the Korean skin care line for women on the go
According to the Financial Times, L’Oréal is thinking about selling The Body Shop for 1 billion Euros. Eleven years ago, L’Oréal acquired The Body Shop for 652.3 Millions Pounds. Back then The Body Shop’s ethical stand was seen as an opportunity for L’Oréal to make it big on the natural cosmetic market. However The Body Shop has been struggling for quite some time. In the first half … Read More L’Oréal is about to sell The Body Shop