• Tom Ford first standalone beauty store
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    The neuroscience inspired skincare range by Shiseido

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Turn your home into a beauty spa with these bestseller Japanese devices

Japanese beauty market is known as one of the most advanced and innovative market, and Japanese ladies have established their reputation of beauty expertise with the ultra-complicated and sophisticated beauty routines. Now their daily skincare ritual is not just about the bottles and jars on the dressing tables. With the booming of beauty devices on the market, Japanese ladies literally turn their homes into a beauty spa! Continue reading

5 reasons to join the Beauty Insider community of Sephora

Consumers don’t want to talk to bots, they want to talk to people who look like them , inspiring people, real people. They want answers and they want them now. Sephora clearly understood it and recently launched its new platform Beauty Insider. Continue reading

Skin care trend in 2017: Transforming texture

This year you can expect skin care products to  play with textures, more specifically Transforming  texture. Be ready to explore new sensations and learn new gestures. These well established Korean innovations will surprise your senses. Continue reading

Japanese Beauty Rituals: Eat your way to eternal youth.

Beauty starts on your plate
Eating right will considerably improve your health and impact strongly your body and your mind. Japanese people are amongst the most self-aware people regarding their weight. Continue reading