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Customer Experience

Acquiring customer’s data in order to provide the best shopping experience to customers became the cornerstone of business strategy for any company in the industry. Now marketing one to one is the rule. Businesses are focusing on individual. The 4 Ps have been redefined. The major challenge for brands today is to find what product meets individual needs.
Alongside this evolution, the omnipresence of digital tools in our daily life has tremendously changed our shopping experience. The digital has changed drastically the way customers consume products and interact with each other. Nowadays we are talking about the power of the community and it is essential for businesses to integrate the community in their marketing plans.

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