Incubated in July 2017 at InnovaGrasse, Perfumist is a mobile application enabling consumers to find their dream fragrance. The App is translated into twenty languages and now has a community of more than 20,000 users worldwide. Continue reading
Located in the in Covent Garden neighborhood, at 3 The Market Building, Tom Ford Beauty first-ever standalone boutique offers exclusive Tom Ford beauty services.
With its sleek design and state of the art digital tools, the store offers an immersive experience to its guests. Each category of products (color, fragrance and make-up) has its dedicated room. Continue reading
Consumers don’t want to talk to bots, they want to talk to people who look like them , inspiring people, real people. They want answers and they want them now. Sephora clearly understood it and recently launched its new platform Beauty Insider. Continue reading
In 2013, David Gross and Andy Howell (personalization and technology experts) founded MATCHCo, a U.S.-based startup that enable customers to scan their unique skin tones through MATCHCO’s mobile application in order to create customized foundation perfectly matching their skin tone(your name and date it was made printed on the bottle). Continue reading
2017 just started and we are ready to enjoy every little moments of it. It’s the right time to set the mood for the year to come. Annick Goutal invites you to pick the mantra that suits you best and share it with your loved ones, your friends via Facebook, Twitter , Pinterest or e-mail with the hashtag #AnnickGoutal . Continue reading
Le Grand Musée du Parfum collaborated with Robert Stadler, the SNCF (national train company) to celebrate the recent opening of the museum (16th December 2016).
In this very busy place, these bells offer to people passing by a moment of serenity, a journey to the world of fragrances Continue reading
Thanks to its algorithm, Nose helps you to find your dream fragrance. Continue reading
Somewhere around mid 2017, you will be able to enjoy its brand new CES 2017 award winner “Smart Hair Coach”. L’Oréal collaborated with Withings to develop the fist smart brush for its brand Kerastase. Continue reading
Serges Lutens is among the first niche fragrance brand to offer such a bespoke digital experience to its consumers. Its flagship located near Palais Royal in Paris creates an immersive experience thanks to its Virtual Reality Glasses and its mobile application Perspective. With this innovation, Serges Lutens hopes to attract millennials. Continue reading
Many of the world beauty giants have already staged store openings, such as Chanel, Urban Decay (temporary), Giorgio Armani (temporary), L’Oréal Paris, Maybelline and NYX Cosmetics. As part of Dior’s strategy to attract millennials, Dior opened a new store located in the Westfield World Trade Center. Continue reading
The omnipresence of digital tools in our daily life has tremendously changed our shopping experience. The digital has changed drastically the way customers consume products and interacts with each other. Nowadays we are talking about the power of the community and it is essential for businesses to integrate the community in their marketing plans. Have you ever smelled a fragrance you loved very much in a crowd and wondered what it was? Continue reading
The digital has redefined the shopping experience for beauty products consumers. From mobile applications to virtual reality, brands and retailers leverage these digital tools in order to offer compelling experiences to their consumers whilst enabling them to customize their makeup products. Continue reading