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    The neuroscience inspired skincare range by Shiseido

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Sillages Paris : Your fragrance designed by and for Millennials.

Sillages Paris

Founded by Maxime Garcia Janin in 2016,  Sillages Paris is definitely a brand to follow. A good balance between fun and excellence.  With its disruptive approach, Sillages Paris is breaking the codes of Haute Parfumerie.

“Sillages Paris is the first online & customisable Haute Parfumerie brand, made by and for millennials”. Thanks to its team of talented perfumers and its top notch algorithm, you can create your fragrance in no time. Continue reading

Essential Energy: The neuroscience inspired skincare range by Shiseido

Shiseido’s new range “Essential Energy” will be launch globally starting January 2018. It combines the power of science and nature. Continue reading

Why taking selfies is bad for your skin

High Energy Visible (HEV) light coming from your laptop or smartphone has been shown to generate the same amount of reactive oxygen species (ROS) in the skin as those produced by UVA and UVB combined. The more you expose your face to your smartphone the faster your skin will age or show pigmentary irregularities. Continue reading

WASO the new skincare line for millenials by Shiseido

Last month Shiseido released its new skincare line WASO. WASO is the combination of  “WA” (sense of peaceful, harmony) and “SO” (inspiration, idea and thought).

It’s time to challenge the status quo. Drawing on its Japanese heritage, Shiseido is redefining beauty. No more gender, age, etc.. but a range for everyone. Continue reading

Olivia Wilde’s partnership with True Botanical

Olivia Wilde just signed with True Botanical. Olivia Wilde will be the Chief Brand Activist of True Botanical, part of responsibilities will be to promote the brand on social media and contribute to projects. Continue reading

Coty is on its way to acquire long-term licence rights for Burberry Beauty Luxury Fragrances and Cosmetics

On April 3rd 2017, Burberry agreed to give exclusive long-term global licence rights for its fragrances, cosmetics and skincare to Coty. Like many brands did before, Burberry is entrusting Coty with the development and distribution of the full range of Burberry Beauty products globally. Continue reading

Discover J. One the Korean skin care line for women on the go

Ha Ji-Won, Korean beauty trendsetter and award-winning actress founded J. One, the skin care brand tailored-made for women on the go. The brand offers  multitasking and cosmetics-enhancing formats that grip onto makeup to deliver a naturally radiant, flawless finish. Continue reading

L’Oréal is about to sell The Body Shop

According to the Financial Times, L’Oréal is thinking about selling The Body Shop for 1 billion Euros. Eleven years ago, L’Oréal acquired The Body Shop for 652.3 Millions Pounds. Back then The Body Shop’s ethical stand was seen as an opportunity for L’Oréal to make it big on the natural cosmetic market. Continue reading

Boscia the Japanese charcoal-centered skin care brand ventures into products tackling Pits, Feet and Faces

Boscia is the leader in botanical science. Capitalizing on Japanese technology to create highly effective products, Boscia prides itself to be the first 100% preservative skin care brand. Continue reading

Unravel fragrances mysteries at Le Grand Musée du Parfum in Paris

Located on 73 rue du Faubourg Saint-Honoré (Paris), emblematic street for the French luxury and art de vivre, Le Grand Musée du Parfum opened on  the 16th December 2016. Continue reading

Coty is ready to add Younique to its portfolio

According to Reuters, Coty is already thinking about its next move. Right after its merger last year, Coty intends to buy 60% stake in Younique LLC for  600 millions dollars. According to Coty Younique 2016 sales revenue should be 400 millions dollars. This is a quite promising addition to Coty’s portfolio. Continue reading