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Turn your home into a beauty spa with these bestseller Japanese devices

Japanese beauty market is known as one of the most advanced and innovative market, and Japanese ladies have established their reputation of beauty expertise with the ultra-complicated and sophisticated beauty routines. Now their daily skincare ritual is not just about the bottles and jars on the dressing tables. With the booming of beauty devices on the market, Japanese ladies literally turn their homes into a beauty spa! Continue reading

5 reasons to join the Beauty Insider community of Sephora

Consumers don’t want to talk to bots, they want to talk to people who look like them , inspiring people, real people. They want answers and they want them now. Sephora clearly understood it and recently launched its new platform Beauty Insider. Continue reading

Why taking selfies is bad for your skin

High Energy Visible (HEV) light coming from your laptop or smartphone has been shown to generate the same amount of reactive oxygen species (ROS) in the skin as those produced by UVA and UVB combined. The more you expose your face to your smartphone the faster your skin will age or show pigmentary irregularities. Continue reading

Coty is on its way to acquire long-term licence rights for Burberry Beauty Luxury Fragrances and Cosmetics

On April 3rd 2017, Burberry agreed to give exclusive long-term global licence rights for its fragrances, cosmetics and skincare to Coty. Like many brands did before, Burberry is entrusting Coty with the development and distribution of the full range of Burberry Beauty products globally. Continue reading

Discover J. One the Korean skin care line for women on the go

Ha Ji-Won, Korean beauty trendsetter and award-winning actress founded J. One, the skin care brand tailored-made for women on the go. The brand offers  multitasking and cosmetics-enhancing formats that grip onto makeup to deliver a naturally radiant, flawless finish. Continue reading

Boscia the Japanese charcoal-centered skin care brand ventures into products tackling Pits, Feet and Faces

Boscia is the leader in botanical science. Capitalizing on Japanese technology to create highly effective products, Boscia prides itself to be the first 100% preservative skin care brand. Continue reading

Kourtney Kardashian’s new favorite beauty ingredient

I decided to have a look at her blog to see  what she was on about. Turns out it was a good idea. Most of us tend to overlook this spice, we probably only know about its cooking  benefits but Nutmeg is more than that and I am gonna tell you why. Continue reading

From Fitting to customizing, Virtual Reality is revolutionizing the beauty industry

The digital has redefined the shopping experience for beauty products consumers. From mobile applications to virtual reality, brands and retailers leverage these digital tools in order to offer compelling experiences to their consumers whilst enabling them to customize their makeup products. Continue reading