• Tom Ford first standalone beauty store
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    The neuroscience inspired skincare range by Shiseido

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As a fragrance collector passionate about beauty products, I write about new trends and product releases .

Sylvaine Delacourte Paris debuts.

As she was an International Training Manager for Makeup and Skin Care at Guerlain, a scent changed her destiny forever. Sylvaine Delacourte remembers the delicate and captivating sillage of L’Heure Bleue she smelled that day. This Guerlain’s classic became her signature fragrance and took her on a journey to a world scents and emotions. Fueled by a strong desire to create her own universe and to stand on her own feet, she decided to launch her own brand Sylvaine Delacourte Paris. Continue reading

L’étoile et le Papillon, the first fragrance by Jean-Michel Duriez Paris

“Perfume is a fluid emotion, our lives vibrate throughout his waves. The perfume exalts the imagination, so I make my fragrances with bits of dreams.” – Jean-Michel Duriez. Continue reading

Dior has opened its first exclusive makeup store.

Many of the world beauty giants have already staged store openings, such as Chanel, Urban Decay (temporary), Giorgio Armani (temporary), L’Oréal Paris, Maybelline and NYX Cosmetics. As part of Dior’s strategy to attract millennials, Dior opened a new store located in the Westfield World Trade Center. Continue reading

The rise of Digital Scent Technologies and what it means for brands and beauty retailers

The omnipresence of digital tools in our daily life has tremendously changed our shopping experience. The digital has changed drastically the way customers consume products and interacts with each other. Nowadays we are talking about the power of the community and it is essential for businesses to integrate the community in their marketing plans. Have you ever smelled a fragrance you loved very much in a crowd and wondered what it was? Continue reading

Could Gold become your new beauty routine eldorado?

Gold always fascinated us and served many purposes throughout history. Some attributed magical properties to it and nowadays gold is considered as a revolutionary cosmetic ingredient. Continue reading

Waterless beauty routine, less is more

According to a Mintel report, by 2025, 1.8 billion people will be living in countries of regions with absolute water scarcity. By 2030, the world will only have 60% of the water that it needs if current water usage doesn’t change. Some brands are already looking into alternatives in order to limit their dependence on water. Continue reading

Nail Revolution lets you customize the colour of your nail polish

If you ever dreamed about matching your nail polish colour with your dress, now it is possible. Capitalizing on the savoir-faire of the Swiss company Colorix, Provaine offers to its consumers the possibility to customize the colour of their nail polish. Continue reading

6 Reasons for beauty retailers to use iBeacons in their store

Last estimation shows around 2 billion for smartphone users in the world and should reach 2.16 billion in 2016. Fragrances and cosmetics retailers needs to take this into account when building their strategy . They need to think mobile first in order to provide the best shopping experience to their hyper connected consumers. With an average of 50% of their consumers using their smartphone whilst shopping, point of sales need to be redesigned and integrate digital tools enabling retailers to assist their customers at every stage of their customer journey. Continue reading