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Author: Karim Bangoura

As a fragrance collector passionate about beauty products, I write about new trends and product releases .
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Sillages Paris : Your fragrance designed by and for Millennials.

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Sillages Paris

Founded by Maxime Garcia Janin in 2016,  Sillages Paris is definitely a brand to follow. A good balance between fun and excellence.  With its disruptive approach, Sillages Paris is breaking the codes of Haute Parfumerie.

“Sillages Paris is the first online & customisable Haute Parfumerie brand, made by and for millennials”. Thanks to its team of talented perfumers and its top notch algorithm, you can create your fragrance in no time. Continue reading

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Why the Perfumist App might change the way you buy fragrances

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Perfumist

Incubated in July 2017 at InnovaGrasse, Perfumist is a mobile application enabling consumers to find their dream fragrance. The App is translated into twenty languages ​​and now has a community of more than 20,000 users worldwide. Continue reading

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Essential Energy: The neuroscience inspired skincare range by Shiseido

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Shiseido’s new range “Essential Energy” will be launch globally starting January 2018. It combines the power of science and nature. Continue reading

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Tom Ford opens its first standalone beauty store in London

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Located in the in Covent Garden neighborhood,  at 3 The Market Building, Tom Ford Beauty first-ever standalone boutique offers exclusive Tom Ford beauty services.

With its sleek design and state of the art digital tools, the store offers an immersive experience to its guests. Each category of products (color, fragrance and make-up) has its dedicated room. Continue reading

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WASO the new skincare line for millenials by Shiseido

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Last month Shiseido released its new skincare line WASO. WASO is the combination of  “WA” (sense of peaceful, harmony) and “SO” (inspiration, idea and thought).

It’s time to challenge the status quo. Drawing on its Japanese heritage, Shiseido is redefining beauty. No more gender, age, etc.. but a range for everyone. Continue reading

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Olivia Wilde’s partnership with True Botanical

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Olivia Wilde just signed with True Botanical. Olivia Wilde will be the Chief Brand Activist of True Botanical, part of responsibilities will be to promote the brand on social media and contribute to projects. Continue reading

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L’Oréal is about to sell The Body Shop

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According to the Financial Times, L’Oréal is thinking about selling The Body Shop for 1 billion Euros. Eleven years ago, L’Oréal acquired The Body Shop for 652.3 Millions Pounds. Back then The Body Shop’s ethical stand was seen as an opportunity for L’Oréal to make it big on the natural cosmetic market. Continue reading

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Shiseido acquired Award-Winning Beauty App MATCHCo

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In 2013,  David Gross and Andy Howell (personalization and technology experts) founded MATCHCo, a U.S.-based startup that enable customers to scan their unique skin tones through MATCHCO’s mobile application in order to create customized foundation perfectly matching their skin tone(your name and date it was made printed on the bottle). Continue reading

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Skin care trend in 2017: Probiotics

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A lot has been done to protect the skin from the pollution and attacks from the environment. We have been paying attention to our pores, cells renewal rate and now it’s time to care about our Microbiota. Continue reading

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Skin care trend in 2017: Transforming texture

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This year you can expect skin care products to  play with textures, more specifically Transforming  texture. Be ready to explore new sensations and learn new gestures. These well established Korean innovations will surprise your senses. Continue reading

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Unravel fragrances mysteries at Le Grand Musée du Parfum in Paris

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Located on 73 rue du Faubourg Saint-Honoré (Paris), emblematic street for the French luxury and art de vivre, Le Grand Musée du Parfum opened on  the 16th December 2016. Continue reading