• Tom Ford first standalone beauty store
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    The neuroscience inspired skincare range by Shiseido

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As a fragrance collector passionate about beauty products, I write about new trends and product releases .

Why the Perfumist App might change the way you buy fragrances

Perfumist

Incubated in July 2017 at InnovaGrasse, Perfumist is a mobile application enabling consumers to find their dream fragrance. The App is translated into twenty languages ​​and now has a community of more than 20,000 users worldwide. Continue reading

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Essential Energy: The neuroscience inspired skincare range by Shiseido

Shiseido’s new range “Essential Energy” will be launch globally starting January 2018. It combines the power of science and nature. Continue reading

Tom Ford opens its first standalone beauty store in London

Located in the in Covent Garden neighborhood,  at 3 The Market Building, Tom Ford Beauty first-ever standalone boutique offers exclusive Tom Ford beauty services.

With its sleek design and state of the art digital tools, the store offers an immersive experience to its guests. Each category of products (color, fragrance and make-up) has its dedicated room. Continue reading

WASO the new skincare line for millenials by Shiseido

Last month Shiseido released its new skincare line WASO. WASO is the combination of  “WA” (sense of peaceful, harmony) and “SO” (inspiration, idea and thought).

It’s time to challenge the status quo. Drawing on its Japanese heritage, Shiseido is redefining beauty. No more gender, age, etc.. but a range for everyone. Continue reading

Olivia Wilde’s partnership with True Botanical

Olivia Wilde just signed with True Botanical. Olivia Wilde will be the Chief Brand Activist of True Botanical, part of responsibilities will be to promote the brand on social media and contribute to projects. Continue reading

L’Oréal is about to sell The Body Shop

According to the Financial Times, L’Oréal is thinking about selling The Body Shop for 1 billion Euros. Eleven years ago, L’Oréal acquired The Body Shop for 652.3 Millions Pounds. Back then The Body Shop’s ethical stand was seen as an opportunity for L’Oréal to make it big on the natural cosmetic market. Continue reading

Shiseido acquired Award-Winning Beauty App MATCHCo

In 2013,  David Gross and Andy Howell (personalization and technology experts) founded MATCHCo, a U.S.-based startup that enable customers to scan their unique skin tones through MATCHCO’s mobile application in order to create customized foundation perfectly matching their skin tone(your name and date it was made printed on the bottle). Continue reading

Skin care trend in 2017: Probiotics

A lot has been done to protect the skin from the pollution and attacks from the environment. We have been paying attention to our pores, cells renewal rate and now it’s time to care about our Microbiota. Continue reading

Skin care trend in 2017: Transforming texture

This year you can expect skin care products to  play with textures, more specifically Transforming  texture. Be ready to explore new sensations and learn new gestures. These well established Korean innovations will surprise your senses. Continue reading

Unravel fragrances mysteries at Le Grand Musée du Parfum in Paris

Located on 73 rue du Faubourg Saint-Honoré (Paris), emblematic street for the French luxury and art de vivre, Le Grand Musée du Parfum opened on  the 16th December 2016. Continue reading

Coty is ready to add Younique to its portfolio

According to Reuters, Coty is already thinking about its next move. Right after its merger last year, Coty intends to buy 60% stake in Younique LLC for  600 millions dollars. According to Coty Younique 2016 sales revenue should be 400 millions dollars. This is a quite promising addition to Coty’s portfolio. Continue reading