• Mixing sleek design and bespoke augmented reality experience.

    Mixing sleek design and bespoke augmented reality experience.

    Mixing sleek design and bespoke augmented reality experience.

    Tom Ford opens its first standalone beauty store in London

    How your skin is aging a selfie at a time.

    How your skin is aging a selfie at a time.

    How your skin is aging a selfie at a time.

    Why taking selfies is bad for your skin?

    Shiseido is redefining beauty.

    Shiseido is redefining beauty.

    Shiseido is redefining beauty.

    WASO the new skincare line for millenials by Shiseido
    Feminine Fine Fragrance Trends in 2017

As a fragrance collector passionate about beauty products, I write about new trends and product releases .

Essential Energy: The neuroscience inspired skincare range by Shiseido

A couple of months ago, Shiseido released WASO, a skincare range celebrating a new approach to beauty and designed to treat the need of Millenials skin.

Shiseido’s new range “Essential Energy” will be launch globally starting January 2018.
The new range features 4 products: Moisturizing Cream 50ml, Moisturizing Gel Cream 50ml, Day Emulsion 75ml SPF30 PA+++ (Only available in Asia) and a Day Cream 50ml SPF20 (Only available in Europe, Middle East & Africa and Americas).

Essential Energy addresses a growing concern among women in their 30’s that their skin is becoming increasingly desensitized to skincare. It combines the power of science and nature:

  • ReNeura Technology™ activates the power of touch to awaken unresponsive skin and to boost the effectiveness of skincare products.
  • Ashitaba helps preserve and sustain the energy required for efficient sensory transmission.

How does it work?

The formulation heart is an Active Response Powder made of malleable spheres. These spheres will detect any skin damages and help the skin to acknowledge them.  Working in synergy, the Ashitaba fosters this sensory transmission. ReNeura Technology™ helps forge inner connections that improve skin’s ability to employ the power of skincare, bringing out lasting beauty.

 Shiseido “Essential Energy” products contain:

  • Assam Tea Extract and Pearl Extract to inhibit double carbonylation of the stratum corneum and the dermal proteins.
    • Benefits: Protects the outermost layer of the skin from oxidative stress, oxidative stress leads to skin aging and hyperpigmentation.
  • Scutellaria Baicalensis Root Extract to suppress oxidation of lipids.
    • Benefit: Reinforces skin barrier.
  •  Citrus Unshiu Peel Extract to promote the production of epidermal hyaluronic acid.
    • Benefits: Preserves moisture, resulting in the visible loss of firmness, pliability, and plumpness. Revitalizes skin’s outer layers so they look and feel softer, smoother, and, glowingly hydrated to instantly improve the appearance of fine lines and wrinkles.

Tom Ford opens its first standalone beauty store in London


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Located in the in Covent Garden neighborhood,  at 3 The Market Building, Tom Ford Beauty first-ever standalone boutique offers exclusive Tom Ford beauty services.

With its sleek design and state of the art digital tools, the store offers an immersive experience to its guests. Each category of products (color, fragrance and make-up) has its dedicated room.

Close your eyes, trust your senses and let the iconic fragrances transport you to the Scent Laboratory.  With its  dramming bar you can discover the Private Blend Collection or book in  for a scent styling session.

The store is equipped with mirrors featuring augmented reality allowing guests to virtually try different lipstick shades. These mirrors can also record the makeup consultation you had with a make-up artist. The video is later on sent to you so that you can recreate the look once you are back home.




5 reasons to join the Beauty Insider community of Sephora

Sephora is always one step ahead in the game.

Most of the key beauty retailers implemented digital tools in their online strategy enabling them to create an in-store experience for their consumers and visitors.

According to Michele Scannavini, former CEO of Coty, brands and retailers can no longer rely on developing/selling  products people want to buy. The big challenge nowadays is to create content consumers want to share. 2/3 of millennials are skeptical regarding big corporations. Therefore it is essential for brands and retailers to find a way to reconnect with their consumers.

Consumers don’t want to talk to bots, they want to talk to people who look like them , inspiring people, real people. They want answers and they want them now. Sephora clearly understood it and recently launched its new platform Beauty Insider.


5 reasons to join the Beauty Insider Community


Just a few click and you are in. This first step is quite engaging. Every information you enter will enable to find the product that are tailored-made for you. For Sephora it is a great opportunity to draw a clear picture of who you are and address your every need whilst showing you content that truly matter to you.


  1. Personal Advice

Tired of browsing through hundreds of products , reading reviews not being sure if the people share the your beauty traits or needs. Well now you can, this feature allow you to sort product reviews based on your skin tone, skin type, hair color … No more bad surprises.


      2. Chat



But it doesn’t end here. Let’s say you saw a review but you want to know more. You can simply start chatting with the consumer who wrote it. Not only you can start a discussion you can also have a look at her profile to see how similar your profiles are.


Every time you help someone you earn points. As you get more and more involved in the community, you become to be noticed by others. Who knows you could be the next influencer brands are asking for collaborations. Obviously if you give bad advice you will be dealt with accordingly.

     3. Get inspired


This is probably the next best feature. Here you an see how other girls achieve their look thanks to tutorial videos,pictures featuring the products used. You can also join groups based on your beauty traits or interests.

     4. Events


The platform offers opportunity each month for their consumers to enter challenges like The Fall Look #Sweepstakes, live chats with their favorites brands…    

        5. A great source of insights for brands and retailers

Now if we look at it from a brand point of view, this is a goldmine of information that one could leverage to their advantage. This could be a great source of insights brands can tap into. Brands can see first hand how their products are doing  and who are their consumers. They can identify new trends and influencers that could promote their brand.


One thing for sure I see a great platform for brands that are willing to take a step closer to their consumers. In the next version I can clearly professional brand profiles being created, a new channel to exploit in order to create bespoke customer experience.



Why taking selfies is bad for your skin

When ever you go outside your skin is attacked by UV or pollutants generating free radicals (super reactive molecules). These free radicals react with anything coming their way (melanin, collagen, elastin… ) and the results is quite bad:

  • Hyperpigmention
  • Premature skin aging

So far so good.

Brands have been working on this problem for quite some times and came up with efficient skin care products with high SPF, high concentration in antioxidant, etc.. to counteract the effect of UV and pollution on the skin.


High Energy Visible (HEV) light coming from your laptop or smartphone has been shown to generate the same amount of reactive oxygen species (ROS) in the skin as those produced by UVA and UVB combined. The more you expose your face to your smartphone the faster your skin will age or show pigmentary irregularities.

Here are some nice skin care products for you to try out:



Ma VAP’ Bien Aimée
Vaporisation de beauté 4 en 1 (2.5€, 40ml)


It will protects the skin from UVA/B and HEV.


SUPREME DAY CREAM (£145, 50ml)


Helps to shield skin against High Energy Visible light (HEV/daylight), UV and pollution. Reduces fine lines and wrinkles. Repairs, nourishes and hydrates the skin. Revives the complexion.


UV Expert XL Shield CC COVER SPF 50 PA+++ (69$, 50ml)


Protect from UVA/B rays, environmental pollutions and free radicals. The skin is hydrated, supple and comfortable. Revives the complexion.


Prevage – City Smart (55 € 40ml)


Protects the skin from pollution, UV rays and visible signs of ageing. Supports the skin’s natural repair process. Moisturizes , smoothens the skin and revives the radiance of the complexion.


HYDR8 DAY 360 (59£, 50ml)


Protects the skin from pollution, UV rays and visible signs of ageing.  Hydrates and reduces fine lines and wrinkles.

WASO the new skincare line for millenials by Shiseido

Last month Shiseido released its new skincare line WASO. WASO is the combination of  “WA” (sense of peaceful, harmony) and “SO” (inspiration, idea and thought).

It’s time to challenge the status quo. Drawing on its Japanese heritage, Shiseido is redefining beauty. No more gender, age, etc.. but a range for everyone.

To celebrate the new approach to beauty, WASO features five unique faces who are the brand’s ambassadors; their unique personalities and positions bring WASO’s counter-culture to life and change the perception of what’s pretty.


Julian Klincewicz – Source Highsnobiety

Shiseido picked Julian Klincewicz, whose art consistency challenges creative boundaries, to bring WASO’s vision to life. At only 21 years old , the multi-talented Klincewicz  filmed the YEEZY Season 3 presentation in Madison Square Gardens, he shot video for Gosha Rubchinskiy, Eckhaus Latta, New York band Haerts, and he recently hosted his second exhibition in Tokyo (Highsnobiety). In short, the perfect choice to embody the voice of millenials.

Viviane Sassen  shot the campaign for WASO

HyperFocal: 0

Shiseido has designed a unique method for formulating whole botanical cells into the WASO range, to deliver a total skincare solution, called Whole Cell Release System W. (for moisturizers). Designed to treat the needs of Millennial skin, the product range resolves skincare concerns like dryness, oiliness and visible pores.

With Japanese ingredients as key ingredients across the range, WASO products contain:
Ninjin (carrot) – the moisturizers infused with the power of carrots nourishes skin, and keeps it feeling soft and plump.
Biwa no ha (loquat leaf) – the moisturizers infused with the power of loquat leaves, hydrate and mattify skin so it has less visible pores and suppresses shine.
Tofu – the skin smoother infused with the power of soy lecithin, refreshes skin so you can feel its smoothness immediately.
Shiro-Kikurage (white jelly mushroom) – the lotion infused with the power of white jelly mushroom delivers hydration to plump skin from within*. *epidermis
Hachimitsu (honey) – the cleanser infused with the power of honey removes impurities and refreshes skin, without stripping away essential moisture.


Clear Mega-Hydrating Cream (38$)

A specially-formulated, intensely hydrating clear cream with whole carrot cells.
Immediately plumps, softens and nourishes your skin throughout the entire day.




Quick Matte Moisturizer Oil-free (38$)

An instantly mattifying, oil-balancing, clear gel emulsion with whole loquat leaf cells. Leaves your skin feeling smooth, hydrated and less shiny.


Color-smart Day Moisturizer (38$)

A skin-brightening day moisturizer with whole carrot cells. Adeptly changes color to enhance your skin tone, for long lasting hydration and healthy-looking glow. SPF30.


Color-smart Day Moisturizer oil-free (38$)

A skin-brightening, day moisturizer with whole loquat leaf cells. Adeptly changes color to enhance your skin tone, for a matte, healthy-looking glow. SPF30.



Soft + Cushy Polisher (32$)

A skin-refining exfoliating polish. The tofu-like gentle texture clears complexion and leaves your skin silky and smooth.


Quick Gentle Cleanser (28$)

A heavenly refreshing cleanser with honey and royal jelly from bees.
The honey-like gel foams without water to remove makeup and impurities, without stripping essential moisture.



Fresh Jelly Lotion (30$)

An epic hydrating lotion with ingredient derived from white jelly mushrooms. The jelly-like texture transforms into lotion on your skin, plumping from within.

Olivia Wilde’s partnership with True Botanical


Flashnews: Olivia Wilde just signed with True Botanical. Olivia used to be the face of Revlon and now is heading to a “niche” brand.  “Everyone is a part of it for the right reasons,” “It’s a very different experience than working for Revlon, which is a massive global brand and has a legacy, [unlike] something new and trying to change the game like True Botanicals.” said  Olivia Wilde in a recent interview for WWD.

Olivia Wilde will be the Chief Brand Activist of True Botanical, part of responsibilities will be to promote the brand on social media and contribute to projects.

Hillary Peterson and Christina Mace-Turner are the co-founder of True Botanical a California based company selling luxury anti-aging products certified MADE SAFE™.  They created this brand with the strong desire to provide beauty consumer with super-concentrated, bio-active formulations that deliver clinically proven results without compromising their health. The duo caught the attention of Unilever which is now investing in their company.



Coty is on its way to acquire long-term licence rights for Burberry Beauty Luxury Fragrances and Cosmetics

“We are proud to welcome Burberry as a strategic partner of Coty.  We look forward to growing further Burberry’s luxury beauty products using Coty’s world-class expertise in developing and bringing to market beauty brands.”   said Camillo Pane, CEO Coty.

On April 3rd 2017, Burberry agreed to give exclusive long-term global licence rights for its fragrances, cosmetics and skincare to Coty. Like many brands did before, Burberry is entrusting Coty with the development and distribution of the full range of Burberry Beauty products globally.

Christopher Bailey, Chief Creative and Chief Executive Officer, Burberry, said, “We are delighted to partner with Coty, a world leader in luxury fragrance and make-up.  Working with a global partner of Coty’s scale and expertise will help drive the next phase of Burberry Beauty’s development and position this business for growth.”

In FY 2015/16 Burberry Beauty revenue was £203M, as disclosed in Burberry’s annual results.  Coty will pay a cash consideration of £130M for the long-term exclusive global license. The deal is expected to close in calendar Q4 2017, at which point Coty will buy from Burberry approximately £50M of inventory.  The deal is subject to customary regulatory approvals. (source: Coty).

Discover J. One the Korean skin care line for women on the go


J. One Cosmetics

Ha Ji-Won, Korean beauty trendsetter and award-winning actress founded J. One, the skin care brand tailored-made for women on the go. The brand offers  multitasking and cosmetics-enhancing formats that grip onto makeup to deliver a naturally radiant, flawless finish.

Jelly Pack ($42)


J. One – Jelly Pack

Jelly Pack is suitable to all skin types. It contains Hyaluronic Acid  for a plumper appearance, soothing & hydrating Chamomile Flower Water and Fullerene for an optimal protection against free radicals and radant skin.

Jelly Pack can be used as part of your morning routine to cleansed skin first thing in the morning as a multitasking treatment, mask, and primer—working to instantly hydrate and prime the skin for makeup.

Jelly Cream ($42)


J. One – Jelly Cream

Jelly Pack is suitable to all skin types. This ultralightweight, antiaging gel  contains Fullerene , a powerful antioxidant that will oxygenate and deliver visible lift and plumpness to your skin. Alongside Fullerene this gel is packed with a super hydrating  and nourishing blend of Manuka honey, Propolis, and Royal Jelly. The featherlight formula also brims with sugar cane extract and potent botanical moisturizers for a firm, fresh, luminous complexion.

Hana Cream ($50)


J. One – Hana Cream

Hana Cream is suitable for all skin types. Hana Cream comes into small spherical capsules  enabling you to save time and to use the right portion. You have the Fullerene for its antiaging and antioxidant benefits, a nourishing blend of macadamia and sunflower oils and  Zhimu extracts (concentrated peptides)that will reduce fine lines and wrinkles whilst firming the skin for a toned and glowing appearance.




L’Oréal is about to sell The Body Shop

According to the Financial Times, L’Oréal is thinking about selling The Body Shop for 1 billion Euros. Eleven years ago, L’Oréal acquired The Body Shop for 652.3 Millions Pounds. Back then The Body Shop’s ethical stand was seen as an opportunity for L’Oréal to make it big on the natural cosmetic market.

However The Body Shop has been struggling for quite some time. In the first half of last year, like-for-like sales at the Body Shop fell 0.6 per cent to 398.6 Millions Euros compared with the same period the previous year. Operating losses worsened to 22.2 Millions Euros  from 7.2 Million Euros. L’Oréal is collaborating with bankers at Lazard to come up with a plan.  – The Financial Times.

In the mean time, L’Oréal just bought CeraVe, AcneFree and Ambi from Canadian pharmaceutical company Valeant for 900 Millions Euros.

Boscia the Japanese charcoal-centered skin care brand ventures into products tackling Pits, Feet and Faces


Source: BosciaBoscia (eans BOtanical SCIE


Boscia is the leader in botanical science. Capitalizing on Japanese technology to create highly effective products, Boscia prides itself to be the first 100% preservative skin care brand.

Boscia is sold exclusively in Sephora and is well-known for is charcoal-centered skin care range.

In the past 2 years Charcoal rose to fame, it has been used extensively in skin care and body wash products.  The reason behind the hype is Charcoal’s properties: Charcoal is able to absorb oil and bacteria. Once applied into skin care products, it turns them into super cleanser products acting like magnet to dirt, toxins, pollutants and excess oil.

Boscia latest innovations


Boscia – Charcoal Jelly Ball Cleanser (Source WWD), to be released in May-June

Yes their innovation is a balloon !!! But a special one, inside of it you will find a the jelly cleanser. The cleanser contains activated black bamboo charcoal  (purify the skin), Tamarindus Indica seed gum (Hydrate and calm the skin) and Hinoki oil (Antioxidant, firming, remove excess oil & toning). This jelly is highly effective on sensitive skin. Once you are ready to use just use the pick to free the jelly.

This natural, powder spray deodorant contains Binchotan White Charcoal which helps minimize the appearance of pores while balancing the skin’s moisture content and absorb moisture. Tagging along Binchotan White Charcoal you will find Activated Bamboo Charcoal. It absorbs toxins and impurities, leaving skin healthier, clearer, more refined, and stronger. The antiperspirant action is managed by a botanical blend that reduces the odors.


Boscia – Baby Soft Foot Peel ($20)

Foot peel is a big deal in Asia and should become trendy soon enough in Europe. Thanks to the Alpha Hydroxy Acids (Glycolic Acid and Lactic Acid), the dead skin cells are removed allowing the Fruit Extracts (Lemon, Orange, Apple, and Papaya) to penetrate into the skin. These extracts are rich in antioxidants and natural acids that will accelerate the exfoliation process of the upper level of the epidermis. This treatment will leave your feet and skin smooth, soften, moisturize, and brighten.

Shiseido acquired Award-Winning Beauty App MATCHCo



In 2013,  David Gross and Andy Howell (personalization and technology experts) founded MATCHCo, a U.S.-based startup that enable customers to scan their unique skin tones through MATCHCO’s mobile application in order to create customized foundation perfectly matching their skin tone(your name and date it was made printed on the bottle).

The foundation  contains beneficial anti-aging and antioxidant ingredients like peptides, Green tea extracts & Vitamin E, as well as skin-conditioning and hydrating ingredients such as ceramides, Bisabolol (Chamomile flower) and Lilum candidum flower extract (White Lily flower).

Shiseido expansion

A part of its Vision 2020, Shiseido acquired MATCHCo in order to strengthen its positon on the market and jump on board with the cosmetic customization trend. Capitalizing on MATCHCo expertise, Shiseido will provide its consumers with digital technologies enabling them to analyse their skin and obtain customized cosmetics products.  Shiseido expects to improve its consumer marketing by gathering insights through direct contact.



Feminine Fine Fragrance Trends in 2017

A couple of fragrances have been released already. Among the known release for the feminine market, we were able to identify some trends for 2017.


The Light

Summer is not there yet but we can already feel its light shining through these Floral, Citrusy or Fruity fragrances. The fragrance bottles play with white, gold and light blue colors.

The invigorating sunlight is embodied by white flower solar notes lying on some warm ambery note.

From left to right: L’Eau Bleue – Miu Miu, Terre de Lumière – L’Occitane, Eau de Parfum Blanche – Alaïa and N°5 L’Eau Chanel – Chanel.


Young and Beautiful

An ode to the youth and romanticism opening with fizzy and acidulous red fruits and grapefruit setting the scene for a floral heart. The sillage reveals a gourmand and addictive base note in which magnetic woods and sensual musks intertwine.

The fragrance bottles are all in roundness mixing tenderness and modernity. The colors oscillates between different shades of pink and light purple.


From left to right: Angel Muse – Thierry Mugler, Mademoiselle L’Eau très Belle – Azzaro and Mademoiselle Rochas – Rochas.


Sensual Healing

These fragrances evoke the incandescent sensuality, the elegance and charm conveyed by modern women. These ultra feminine fragrances are built on a charismatic rose accompanied by bedazzling spicy notes swaddled in a  warm and mysterious musky accord.

The fragrance bottles encompass the passion, the exquisite grace and the extreme refinement. The bottles explore different colors such as black, gold, ambery and pink.

From left to right: L’Extase Rose Absolue – Nina Ricci, Izia – Sisley and Fleur Musk – Narciso Rodriguez.



These fragrances embody the youth and spirit of spring with its blooming flowers and green freshness. A delicate and joyful floral bouquet with a touch of fruity notes and a green facet (Jasmine).

The pink  fragrance bottles evoke spring and the blooming flowers.


From left to right: Flowerbomb Bloom – Victor & Rolf and Daisy Eau so Fresh Kiss – Marc Jacobs.


Mysterious Night

As the day come to an end,  the night covers the sky with its mysterious veil evoking the passionate facets and enchanting charm of a woman. This fragrance opens with fruity top notes (berries) enveloped in an opulent floral heart (jasmine, rose, peony).

The fragrance bottles reflect this mystery, sensuality and seduction with its Dark Blue, Purple and Black colors and elegant design.


From left to right: Luna Blossom – Nina Ricci, La Nuit Trésor l’Eau de Toilette – Lancôme and Jeu d’Amour Félin – Kenzo.