• Tom Ford first standalone beauty store

    The neuroscience inspired skincare range by Shiseido


Tom Ford opens its first standalone beauty store in London


This slideshow requires JavaScript.

Located in the in Covent Garden neighborhood,  at 3 The Market Building, Tom Ford Beauty first-ever standalone boutique offers exclusive Tom Ford beauty services.

With its sleek design and state of the art digital tools, the store offers an immersive experience to its guests. Each category of products (color, fragrance and make-up) has its dedicated room.

Close your eyes, trust your senses and let the iconic fragrances transport you to the Scent Laboratory.  With its  dramming bar you can discover the Private Blend Collection or book in  for a scent styling session.

The store is equipped with mirrors featuring augmented reality allowing guests to virtually try different lipstick shades. These mirrors can also record the makeup consultation you had with a make-up artist. The video is later on sent to you so that you can recreate the look once you are back home.




About Karim Bangoura

As a fragrance collector passionate about beauty products, I write about new trends and product releases .
Bookmark the permalink.

One Comment

  1. Pingback: Why the Perfumist App might change the way you buy fragrances |

Leave a Reply