Flashnews: Olivia Wilde just signed with True Botanical. Olivia used to be the face of Revlon and now is heading to a “niche” brand. “Everyone is a part of it for the right reasons,” “It’s a very different experience than working for Revlon, which is a massive global brand and has a legacy, [unlike] something new and trying to change the game like True Botanicals.” said Olivia Wilde in a recent interview for WWD.
Olivia Wilde will be the Chief Brand Activist of True Botanical, part of responsibilities will be to promote the brand on social media and contribute to projects.
Hillary Peterson and Christina Mace-Turner are the co-founder of True Botanical a California based company selling luxury anti-aging products certified MADE SAFE™. They created this brand with the strong desire to provide beauty consumer with super-concentrated, bio-active formulations that deliver clinically proven results without compromising their health. The duo caught the attention of Unilever which is now investing in their company.