• Mixing sleek design and bespoke augmented reality experience.

    Mixing sleek design and bespoke augmented reality experience.

    Mixing sleek design and bespoke augmented reality experience.

    Tom Ford opens its first standalone beauty store in London

    How your skin is aging a selfie at a time.

    How your skin is aging a selfie at a time.

    How your skin is aging a selfie at a time.

    Why taking selfies is bad for your skin?

    Shiseido is redefining beauty.

    Shiseido is redefining beauty.

    Shiseido is redefining beauty.

    WASO the new skincare line for millenials by Shiseido
    Feminine Fine Fragrance Trends in 2017

Skin care trend in 2017: Probiotics

A lot has been done to protect the skin from the pollution and attacks from the environment. We have been paying attention to our pores, cells renewal rate and now it’s time to care about our Microbiota. It might gross you out but we are sharing our body space with a lovely ecological community (bacteria, fungi, and archaea). The bad news is some of them will affect your immune system and your skin’s health. The good news is a lot of them  perform tasks that are known to be useful for us.

Bye bye bad bacteria

Once again Korea and Japan are one step ahead. As part of their beauty routine, Korean women incorporated  double cleansing. The first one would remove the makeup and the second one would take care of the excess of oil, bacteria and other impurity that might be clogging your pores. According to Charlotte Cho, blogger at Soko Glam you coud also go for a triple cleanse, have a look at her 10-step Program.

If it wasn’t enough, Korea and Japan witnessed the rise of digital tools to analyse the skin. In combination with their beauty routine, some Korean women use tools to make sure their skin is at its best at any given moment.


WAY collects data from your skin and surroundings, provides skincare tips on your connected device (More info: clic here).

 Hello good bacteria

Now that we got the bad news at of our way, let’s talk Probiotics. Recent studies showed some powerful skin health benefits from using Probiotics (Topical application  or Ingesting them).

  • Strenghten natural skin defenses.
  • Lower stress level in the skin.
  • Balance the skin’s pH level.
  • The good bacteria will fight free radicals, allergens and other impurities.
  • Target wrinkles
  • Hydrate the skin.
  • Reduce damages caused by the sun.
  • Improve skin’s elasticity.

In 2017 you can expect to see flourishing brands using probiotics. Some are already on board.

Tula – Discovery Kit ($52)

Purifying Face Cleanser + Illuminating Face Serum +Hydrating Day & Night Cream + Revitalizing Eye Cream.

Each TULA product nourishes your skin with a balanced meal of good-for-you ingredients, the same way a healthy diet nourishes your body.


Tula – Discovery Kit

Oskia – Perfect Cleanser (125 ml, £32.50)

Once combined with water, this nutrient-rich balm becomes a light milk that penetrates deeply and lifts away pore-blocking impurities to leave your skin feeling thoroughly clean, comfortable and soft.


Perfect Cleanser – Nutri-Active Cleansing & Nourishing Balm

Mother Dirt by Aobiome ($69)

A trio that restores & maintains good bacteria so your skin can do better with less.


Aurelia Probiotic Skincare – Miracle Cleanser (120ml, £38)

This intelligent, aromatic, creamy infusion glides on to the skin and lifts off all impurities and make- up. It fuses probiotic and peptide technologies with BioOrganic plant and flower essences to hydrate and soothe dull and dehydrated skin promoting a luminous, dewy, radiant glow whilst helping to prevent skin ageing.


Aurelia Probiotic Skincare – Miracle Cleanser

Bioelements – Priobotic Anti-Aging Serum (29ml, $69)

This serum contains active probiotics immersed in soy and rice milk proteins to fight the visible effects of aging.


Biolements – Probiotics Anti-Aging Serum


Leejiham Probiotics Sleeping Cream (50ml , $48)

This lightweight cream. It doubles as a sleeping mask – formulated with probiotics that neutralize free radicals, visibly minimize pores, and reduce oil production overnight. So you wake up with the healthy, glowing complexion of your dreams.


LJH- Probiotics Sleeping Cream

Skin care trend in 2017: Transforming texture

This year you can expect skin care products to  play with textures, more specifically Transforming  texture. Be ready to explore new sensations and learn new gestures. These well established Korean innovations will surprise your senses.

From oil to gel


Cosme Decorte – Cellgenie Lipid Oil Mask

Cellgenie Lipid Oil Mask by Cosme Decorte (4.5oz, 130g, $120 )

Cellgenie is an anti-aging product  two-layer oil, each layer penetrates the skin differently. The lower layer will instantly absorbs into the skin to soften and adjust the stratum corneum whilst the other one will transform into a gel to increase suppleness and elasticity.

Among the actives, we have Andrographis paniculata (restore nutrients and gives to the skin more elastic and supple look), Rosehip oil (nourishing, brightening  and suppleness), Vitramin E and Poria Cocos (brightening and firming effects)

How to use

  • Get 3 cherry-sized portion on the fingers and apply a thick coat evenly onto face.
  • Avoid the eyes, eyebrows, hair and mouth.
  • After 5-10 minutes, massage the face outwardly from the centre and remove the gel-like mask.
  • Wipe face with tissues or cleanse with water.


From bean to foam


May Island – Bubble Beans Cleanser

Bubble Beans Cleanser by May Island ($30 )

Coming from Jeju Island in South Korea these beans offer a gentle cleansing and can be used for your entire body. Grab some in your hands and splash some water onto it. The beans will transform in a cleansing foam that will rejuvenate, exfoliate and clean your skin. Each bean is formulated with ingredients such as volcanic ash, Rubus Flower, and Nutmeg Tree Extract, meant to target specific concerns such as excessive dryness, sensitive skin, and uneven tone.

From gel to water


Sunday Riley – Martian Mattifying Water Gel Toner

Martian Mattifying Water Gel toner by Sunday Riley (4.4 oz, $55 )

Martian Mattifying Melting Water-Gel Toner is formulated to target oily and acne-prone skin concerns. Immediately melting from a treatment gel to a water toner as it is massaged into the skin, it contains bentonite clay to mattify and visibly reduce pore size, and marshmallow and green tea to soothe and cool the signs of redness and sensitive skin for a calmer-looking complexion. Cucumber and witch hazel extracts tone and tighten, while Manuka—a relative of tea tree oil—along with black cumin and magnolia bark extracts provide natural antibacterial properties to balance oily and problem skin conditions and promote a visibly improved, clearer, smoother, shine-free complexion. Skin is mattified and prepped for further skin care or color application, and it helps to keep foundation set all day.

From Balm to oil


Darphin- 8 Flower Nectar Oil Cream

8-Flower Nectar Oil Cream by Darphin (30ml, $135.00)

Created for evening application, 8- Flower Nectar rich cream gradually turns into an opulent oil. Infused with a blend of aromatic essences from 280 petals, it will leave your skin feeling soft, smooth and supple whilst looking radiant.



Unravel fragrances mysteries at Le Grand Musée du Parfum in Paris

A multi-sensory experience beyond compare


Guillaume de Maussion – Museum Director and co-founder (Source: le Parisien)

Located on 73 rue du Faubourg Saint-Honoré (Paris), emblematic street for the French luxury and art de vivre, Le Grand Musée du Parfum opened on  the 16th December 2016. It took Guillaume de Maussion and his team 2 years to complete this colossal project. This project has been supported by some key actors of the fragrance industry such as the French Syndicate of Perfumery (SFP) and International Flavors & Fragrances Inc.

The museum incorporates state of the art technologies offering a multi-sensory experience to its visitors. Inside this 19th century mansion (former headquarter of Maison Christian-Lacroix), you are introduce to the three mains chapters of perfume history. During the visit you smell around 60 fragrance raw materials.

Discover the tales of iconic raw materials and fragrances


I have been working in the fragrance industry for quite some time and I have to say, I learned a lot during this first part of the visit. Perfumery is an ambassador of French culture and I was delighted to find out more about its relationship with French historical figures. From Napoleon heavy cologne consumption to Marie-Antoinette affection for Eau de Roses and Eau de Violette.  During this first part of the visit, you are invited to smell iconic raw materials, some cologne  and Kyphi the first fragrance ever created by man. On the picture above, you have one example of interactive system allowing you to smell fragrances or raw materials.

For the fans of vintage and ultra-vintage, you can admire antique perfume bottles. This photo below was taken by Irene de Rosen.


Source: Telegraph.co.uk , Credit: Irene de Rosen

Engage your senses in the scents garden

This part of the visit was quite fun. As you wander through this lovely scented garden, you are welcomed by key raw materials  (rose, jasmin, patchouli, sandalwood..) perfumers use to create their bespoke fragrances. On the left picture, you have these little balls levitating in the air like fragrance droplets. Inside of every single one of them hides a secret fragrance ingredient waiting to be smelled . As you smell it a mysterious voice coming out of the ball tells you more about it.  The picture on the right was like a journey full of memories. Each bell lights up as you get close to it, you can smell various evocative odors like lavender. I really loved the designed of this room, I felt transported on a cloud.

I didn’t talk about all the things waiting for you to be discovered. I feel like you need to explore them yourself.

A dialog with a perfumer


Jean-Claude Ellena – Perfumer at Hermès

This last part of the museum is dedicated to the art of the perfumer. Different perfumers share their thoughts, creative process and their inspiration. Most of the perfumes we wear on a daily basis are the result of the perfect combination of hundreds of different olfactive notes the Perfumers played with like a pianist. I had the opportunity to work with perfumers and I always found mesmerizing  their ability to identify raw materials in fragrances with such precision.

Coty is ready to add Younique to its portfolio

A family business


Derek Maxfield and Melanie Huscroft (source: Younique.com)

In 2012, Derek Maxfield and Melanie Huscroft founded Younique, a privately owned makeup and cosmetics direct sales company. Younique market and sell almost exclusively through the use of social media. They believe in the strength and influence of women in the world today. Their mission is to empower, validate and uplift women all across teh world.They believe in the strength and influence of women in the world today.

Ready to join Coty

According to Reuters, Coty is already thinking about its next move. Right after its merger last year, Coty intends to buy 60% stake in Younique LLC for  600 millions dollars. According to Coty Younique 2016 sales revenue should be 400 millions dollars. This is a quite promising addition to Coty’s portfolio.

New Year New Me ! Annick Goutal invites us to share our mantra with our loved ones

2017 just started and we are ready to enjoy every little moments of it. It’s the right time to set the mood for the year to come. Annick Goutal invites you to pick the mantra that suits you best and share it with your loved ones, your friends via Facebook, Twitter , Pinterest or e-mail with the hashtag #AnnickGoutal .

The world of fragrances invites itself at Saint Lazare train station in Paris

100% Illusion by Robert Stadler


Robert Stadler

 Robert Stadler is a talented Austrian designer. studied design at IED and at ENSCI in Paris. “He explores the exhibition space in order to scramble the usual categories of art and design. He questions the status of the object as a work of art or a product as well as the border between preciousness and lowliness, elegance and vulgarity, the serious and the absurd. Questioning the object’s identity or even provoking their dissolution, are fields of interest crossing most of his projects” – wikipedia. He collaborated with Hermès, the Cartier Fondation, the Cesar Academy and more recently with Le Grand Musée du Parfum (The Great Perfume Museum) in Paris for this pop_up exhibition “100% Illusion”.


100% Illusion (source: Le Grand Musée du Parfum

Le Grand Musée du Parfum collaborated with Robert Stadler, the SNCF (national train company) to celebrate the recent opening of the museum (16th December 2016).

In this very busy place, these bells offer to people passing by a moment of serenity, a journey to the world of fragrances. Just pop your head in one of these bells and you will discover 5 different fragrance raw material:

  • Amyl Vinyl Carbinol (earthy, green note)
  • Lynalyl Acetate (Herbal, green, spicy note, it’s found in many flowers and is a key ingredient for Bergamot and Lavender essential oils)
  • Camphor (green and pungent note)
  • Coumarin (Smells like a mix between almonds, vanilla and freshly-mown hay)
  • The last bell is the harmonious mix of these 4 ingredients to create a lavender accord.

100% illusion: Saint Lazare Train station from December 2016 to February 2017.


Revlon acquires Elizabeth Arden

It’s a cluster era !

2016 was the year of mergers and acquisitions. From the top of my head, Shiseido obtained the license for Dolce & Gabbana Beauty, Estée Lauder acquired by Kilian and obviously there was the Coty-P&G merger. As time is passing by the market is moving towards a big fight among beauty groups. I can’t think of a fragrance brand not being part of a group. When you look at niche fragrance houses you can clearly see them being part of big beauty group in the near future. Don’t know if it’ a good thing but I would like to believe that beauty group won’t alter brands DNA.

September 2016: Revlon completed the acquisition of Elizabeth Arden. In June 2016 Revlon bought all of the outstanding shares of Elizabeth Arden (Valued at 870 Million dollars).  “The combination of two iconic companies creates a multi-brand, global beauty enterprise and tremendous opportunity for long-term growth and value creation,” said Mr. Fabian Garcia, President and Chief Executive Officer of the newly-combined company

The operating structure will remain the same. Revlon became a multi-global brands giant (Revlon, Elizabeth Arden, Revlon ColorSilk, Revlon Professional, American Crew, Juicy Couture, John Varvatos, Wildfox Couture, Curve, Elizabeth Taylor, Britney Spears, Christina Aguilera, Giorgio Beverly Hills and Jennifer Aniston). The new Revlon net sales should approximate 3 billion dollars.

Find your dream fragrance with Nose

Thousand of perfumes are released each year, did you really pick your dream fragrance ?

According to a survey done in 2015 by the Fragrance Foundation, you did and you didn’t. Finding The One is not a thing for most of the consumers, 90% of French consumers use several fragrances. Depending on their mood or the seasons they will use one or another. If you look at extreme cases like myself, it’s like having your own Sephora at home.

The big question is how do we pick fragrances ?

 The Fragrance Foundation found out some of the key motivations behind our purchase.  Brands spend millions of euros in advertising but at the end of the day, it all comes down to how we feel when we smell the fragrance.

  • You want to feel good and your fragrance is doing the trick.
  • You want to feel unique and your fragrance is the embodiment of who you are.
  • That one spray boosts your femininity or masculinity.We can look at it from a seduction point of view or just consider its impact on your charisma.

How many of us could describe their dream fragrance? Can you describe the fragrance you love with words a retailer could understand? How well would you describe it?

Consumers are becoming  expert in fragrances. However perfumes are way more complex than you would imagine. Sometimes you may find yourself speechless, putting word on emotions is difficult.

What if I told you olfactive diagnosis existed !

You have probably seen on retailers websites different approaches to address the “How can I help you?”


Sephora – Advice  (US web site)


Sephora French web site

It can be through forum with fellow consumers (see above) or simple diagnosis done in the store or via a mobile application. Sephora tried to come up with some kind of diagnosis for fragrance consumers, so did Marionnaud in 2012 with its “ScentLab”.


Marionnaud “ScentLab”


For this project, Marionnaud collaborated with Giorgio Armani, Yves Saint Laurent and Lancôme. This touch screen displayed personality questions and depending on their answers a profile was drawn and fragrance suggestions were made to the consumers. Once again the big challenge was to match personality traits to fragrances. Depending on your mood you might end up with completely different results.

The Nose Method

Nose is a concept-store located in Paris (20 rue bachaumont 75002) and founded by Nicolas Cloutier (Président and Co-Founder), Romano Ricci (Founder of Juliette Has a Gun), Mark Buxton (Perfumer who collaborated with LVMH, L’Oréal, Coty…), Silvio Levi (Founder of Calé Fragranze d’Autore), Antoine Calmus (the brain behind the diagnosis algorithm), Claire Delahaye de Villers and Didier Negiar.

Nose’s Vision: Focusing on the consumers and helping them finding their dream fragrance.

Nose, it’s 45 Niche perfume, cosmetics and home fragrance brands, 500 references, 1 olfactive diagnosis, 1 passion for fragrances.

  • Enter 3 fragrances you love (it doesn’t matter if you are not wearing them at the moment)
  • Your diagnosis: Tells you your preferred notes and olfactive families.
  • Your recommandations: 5 fragrances are suggested (Niche fragrance and Home Fragrance). You can buy a set of sample for 15€.
  • Evaluation: You evaluate each individual sample and score how much you dis/liked them. Your evaluation is taken into account. If you found your dream fragrance then you can buy the full bottle at a discounted price. If it is not the case you will have 5 new recommendations to evaluate.

I tried it and I loved it. Whenever you enter Sephora, Nocibe, Marionnaud … you find yourself overwhelmed by all the fragrances available and you probably stick to some big names. With this diagnosis I discovered niche brands I never heard about and I had this amazing opportunity to smell some captivating and unique scents. I didn’t find my dream fragrance yet but I am getting really close. The olfactive portrait gives great insights on what notes I like and I totally agree with it.

Let me know in the comment section what is your favorite(s) fragrance (s).

L’Oréal teamed up with Withings to create the first Smart Brush

Keep an eye on Withings


If you don’t know them by now, their latest collaboration with L’Oréal will definitely catch your attention.

Cédric Hutchings and Eric Carreel founded Withings in 2008. Capitalizing on their strong expertise in the new technologies and iot (Internet of things), Withings offers a braod range of “smart” products designed to simplify your everyday life and get the control back on your health.

L’Oréal does it again

Last year L’Oréal came up with its my UV PATCH for its brand La Roche-Posay. Just a quick reminder if you missed it, this patch is connected to a mobile application providing you personalized information regarding your UV exposure.

Somewhere around mid 2017, you will be able to enjoy its brand new CES 2017 award winner “Smart Hair Coach“. L’Oréal collaborated with Withings to develop the fist smart brush and  for its brand Kerastase.

The Smart Hair Coach is no regular brush, it features:

  • Microphones that will capture your hair’s sound waves in order to spot frizziness, dryness, split ends or breakage.
  • Gyroscope analyzing your move (force and speed).
  • Accelerometer counting the strokes.
  • Vibration guiding you through your brushing.

As soon as you start using the brush, it will connect to the mobile application on your smartphone via your bluetooth.

On the mobile application you will find all the data collected from your every usage and a personalized diagnostic of your hair and recommendations (products, tutorial..) to improve the health of your hair.

With this innovation L’Oréal hopes to boost Kerastase market share and to offer a new beauty routine for its consumers.

Few questions to consider

How much will it cost?

Is it designed for any type of hair (curly/ african hair…)?

Everything you need to know about Clinique and Crayola collaboration

Is 2017 going to be the year of Nostalgia? After Clarins  bringing some good old high school vibes with its 4 Colors All in one Pen, it’s now Clinique’s turn with this limited edition.


The Chubby Stick™ design will definitely put a smile on your face.




This collection offers  8 different shades (Brick RedWild StrawberryMango TangoMelonMauvelousPink SherbertFuzzy Wuzzy and Red Violet).

You can buy them individually (US$17.00), set of 4 minis (US$25.00) or set of 8 minis (US$49.50).

These lipsticks are loaded with shea butter and mango. Your lips will be smooth and soft so don’t wait and go get your Chubby Stick™.