Serges Lutens is among the first niche fragrance brand to offer such a bespoke digital experience to its consumers. Its flagship located near Palais Royal in Paris creates an immersive experience thanks to its Virtual Reality Glasses and its mobile application Perspective. With this innovation, Serges Lutens hopes to attract millennials.
With the mobile application, consumers can turn their smartphone into digital compass. The simple visit becomes a treasure hunt allowing consumers to discover promotional code hidden in the store. Through the app, we can take pictures and apply the iconic symbols of the Serge Lutens brand to our photos using unique filters. The mobile app users are invited to share their pictures with Serges Lutens community on Instagram or Facebook using the hashtag #perspectivesergeslutens.
With the Occulus, customers plunge into the world of Serges Lutens brand to discover emblematic places such as The Royal Palace, Colette’s apartment, the restaurant “Le Grand Véfour” and secret place hidden in the heart of the Medina of Marrakesh.