How Shiseido Ventures Partners and Dolce Gabbana license will help Shiseido to achieve its Vision 2020?


Vision 2020

The objective is to accomplish sustainable growth over the next 100 years. In order to achieve it Shiseido elaborated a mid-to-long term strategy called “Vision 2020

Shiseido aims to become a company…


At the moment Shiseido is ranked 7th worldwide(fragrance) and owns the licenses for Issey Miyake, Narciso Rodriguez, Elie Saab et Azzedine Alaïa and Zadig & Voltaire. “Our 5-year objective is to go from 7.1 to 9% in market share” – Louis Desazars, President of Shiseido Group EMEA. By doing so Shiseido hopes to become 5th worldwide. Shiseido reorganized itself, Beauté Prestige International I snow part of the new entity Shiseido Group EMEA.

Shiseido acquired Dolce & Gabbana license

This was kind of a shocker news. Earlier this year, Coty acquired P&G beauty brands. Among them was Dolce & Gabbana. D&G refused the transfer and joined Shiseido portfolio. This is a great opportunity for Shiseido after all the loss of Jean Paul Gaultier license was quite traumatic. In 2015, D&G revenue was 400 Million Euros. “Dolce & Gabbana is a very powerful brand yet it is under exploited” – Louis Desazars. With this acquisition Beauté Prestige International hopes to double its revenue. The collaboration was made official on October 1st.

Shiseido Venture Partners investments in start-up ventures

shiseido-venture-partners As part of its Vision 2020, Shiseido is planning on establishing an internal venture capital organization that will invest up to 24 Million euros in innovative tech-startups. Shiseido will focus on startups using cutting-edge technology to deliver beauty. Shiseido Venture Partners will offer financial and business support to its startups.  They recently acquired Dricos, a Japanese startup who produces HealthServer, a technology providing consumers with personalized supplement drinks based on biometrics data collected from fingerprints analysis. The HealthServer helps people to maintain good health. A growing part of the world population is becoming more and more health-conscious, keeping good health is also a way to enjoy long-lasting beauty and youth.



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