Vision 2020

The objective is to accomplish sustainable growth over the next 100 years. In order to achieve it Shiseido elaborated a mid-to-long term strategy called “Vision 2020

Shiseido aims to become a company…


At the moment Shiseido is ranked 7th worldwide(fragrance) and owns the licenses for Issey Miyake, Narciso Rodriguez, Elie Saab et Azzedine Alaïa and Zadig & Voltaire. “Our 5-year objective is to go from 7.1 to 9% in market share” – Louis Desazars, President of Shiseido Group EMEA. By doing so Shiseido hopes to become 5th worldwide. Shiseido reorganized itself, Beauté Prestige International I snow part of the new entity Shiseido Group EMEA.

Shiseido acquired Dolce & Gabbana license

This was kind of a shocker news. Earlier this year, Coty acquired P&G beauty brands. Among them was Dolce & Gabbana. D&G refused the transfer and joined Shiseido portfolio. This is a great opportunity for Shiseido after all the loss of Jean Paul Gaultier license was quite traumatic. In 2015, D&G revenue was 400 Million Euros. “Dolce & Gabbana is a very powerful brand yet it is under exploited” – Louis Desazars. With this acquisition Beauté Prestige International hopes to double its revenue. The collaboration was made official on October 1st.

Shiseido Venture Partners investments in start-up ventures

shiseido-venture-partners As part of its Vision 2020, Shiseido is planning on establishing an internal venture capital organization that will invest up to 24 Million euros in innovative tech-startups. Shiseido will focus on startups using cutting-edge technology to deliver beauty. Shiseido Venture Partners will offer financial and business support to its startups.  They recently acquired Dricos, a Japanese startup who produces HealthServer, a technology providing consumers with personalized supplement drinks based on biometrics data collected from fingerprints analysis. The HealthServer helps people to maintain good health. A growing part of the world population is becoming more and more health-conscious, keeping good health is also a way to enjoy long-lasting beauty and youth.

6 Comments on “How Shiseido Ventures Partners and Dolce Gabbana license will help Shiseido to achieve its Vision 2020?

  1. Way cool! Some extremely valid points! I appreciate you writing this article and the
    rest of the website is extremely good.


  2. Pingback: Shiseido acquired Award-Winning Beauty App MATCHCo – Beauty Experience

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