The objective is to accomplish sustainable growth over the next 100 years. In order to achieve it Shiseido elaborated a mid-to-long term strategy called “Vision 2020”
Shiseido aims to become a company…
At the moment Shiseido is ranked 7th worldwide(fragrance) and owns the licenses for Issey Miyake, Narciso Rodriguez, Elie Saab et Azzedine Alaïa and Zadig & Voltaire. “Our 5-year objective is to go from 7.1 to 9% in market share” – Louis Desazars, President of Shiseido Group EMEA. By doing so Shiseido hopes to become 5th worldwide. Shiseido reorganized itself, Beauté Prestige International I snow part of the new entity Shiseido Group EMEA.
Shiseido acquired Dolce & Gabbana license
This was kind of a shocker news. Earlier this year, Coty acquired P&G beauty brands. Among them was Dolce & Gabbana. D&G refused the transfer and joined Shiseido portfolio. This is a great opportunity for Shiseido after all the loss of Jean Paul Gaultier license was quite traumatic. In 2015, D&G revenue was 400 Million Euros. “Dolce & Gabbana is a very powerful brand yet it is under exploited” – Louis Desazars. With this acquisition Beauté Prestige International hopes to double its revenue. The collaboration was made official on October 1st.
Shiseido Venture Partners investments in start-up ventures
As part of its Vision 2020, Shiseido is planning on establishing an internal venture capital organization that will invest up to 24 Million euros in innovative tech-startups. Shiseido will focus on startups using cutting-edge technology to deliver beauty. Shiseido Venture Partners will offer financial and business support to its startups. They recently acquired Dricos, a Japanese startup who produces HealthServer, a technology providing consumers with personalized supplement drinks based on biometrics data collected from fingerprints analysis. The HealthServer helps people to maintain good health. A growing part of the world population is becoming more and more health-conscious, keeping good health is also a way to enjoy long-lasting beauty and youth.