• Tom Ford first standalone beauty store
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    The neuroscience inspired skincare range by Shiseido

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Why the Perfumist App might change the way you buy fragrances

Perfumist

Incubated in July 2017 at InnovaGrasse, Perfumist is a mobile application enabling consumers to find their dream fragrance. The App is translated into twenty languages ​​and now has a community of more than 20,000 users worldwide. Continue reading

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Essential Energy: The neuroscience inspired skincare range by Shiseido

Shiseido’s new range “Essential Energy” will be launch globally starting January 2018. It combines the power of science and nature. Continue reading

Tom Ford opens its first standalone beauty store in London

Located in the in Covent Garden neighborhood,  at 3 The Market Building, Tom Ford Beauty first-ever standalone boutique offers exclusive Tom Ford beauty services.

With its sleek design and state of the art digital tools, the store offers an immersive experience to its guests. Each category of products (color, fragrance and make-up) has its dedicated room. Continue reading

5 reasons to join the Beauty Insider community of Sephora

Consumers don’t want to talk to bots, they want to talk to people who look like them , inspiring people, real people. They want answers and they want them now. Sephora clearly understood it and recently launched its new platform Beauty Insider. Continue reading

Why taking selfies is bad for your skin

High Energy Visible (HEV) light coming from your laptop or smartphone has been shown to generate the same amount of reactive oxygen species (ROS) in the skin as those produced by UVA and UVB combined. The more you expose your face to your smartphone the faster your skin will age or show pigmentary irregularities. Continue reading

WASO the new skincare line for millenials by Shiseido

Last month Shiseido released its new skincare line WASO. WASO is the combination of  “WA” (sense of peaceful, harmony) and “SO” (inspiration, idea and thought).

It’s time to challenge the status quo. Drawing on its Japanese heritage, Shiseido is redefining beauty. No more gender, age, etc.. but a range for everyone. Continue reading

Olivia Wilde’s partnership with True Botanical

Olivia Wilde just signed with True Botanical. Olivia Wilde will be the Chief Brand Activist of True Botanical, part of responsibilities will be to promote the brand on social media and contribute to projects. Continue reading

Coty is on its way to acquire long-term licence rights for Burberry Beauty Luxury Fragrances and Cosmetics

On April 3rd 2017, Burberry agreed to give exclusive long-term global licence rights for its fragrances, cosmetics and skincare to Coty. Like many brands did before, Burberry is entrusting Coty with the development and distribution of the full range of Burberry Beauty products globally. Continue reading

Discover J. One the Korean skin care line for women on the go

Ha Ji-Won, Korean beauty trendsetter and award-winning actress founded J. One, the skin care brand tailored-made for women on the go. The brand offers  multitasking and cosmetics-enhancing formats that grip onto makeup to deliver a naturally radiant, flawless finish. Continue reading

L’Oréal is about to sell The Body Shop

According to the Financial Times, L’Oréal is thinking about selling The Body Shop for 1 billion Euros. Eleven years ago, L’Oréal acquired The Body Shop for 652.3 Millions Pounds. Back then The Body Shop’s ethical stand was seen as an opportunity for L’Oréal to make it big on the natural cosmetic market. Continue reading

Boscia the Japanese charcoal-centered skin care brand ventures into products tackling Pits, Feet and Faces

Boscia is the leader in botanical science. Capitalizing on Japanese technology to create highly effective products, Boscia prides itself to be the first 100% preservative skin care brand. Continue reading

Shiseido acquired Award-Winning Beauty App MATCHCo

In 2013,  David Gross and Andy Howell (personalization and technology experts) founded MATCHCo, a U.S.-based startup that enable customers to scan their unique skin tones through MATCHCO’s mobile application in order to create customized foundation perfectly matching their skin tone(your name and date it was made printed on the bottle). Continue reading